Blog

By Michael Weiss Practice Leader, Content & Social I came home from Content Marketing World thinking about a question that ran through my session and many conversations with my team: As AI makes it easier to gather information and produce content, where does the real value come from? My session, “Beyond the Numbers: Turning DataRead more

By Adriana Nguyen, Senior Social Media Manager Not all AI tools are created equal, and if you’re a social strategist using ChatGPT for everything, you might be leaving results on the table. After testing three different LLMs for social strategy and content creation over the course of the last year, I’ve learned that the toolRead more

Because the algorithm favors people, not logos, and your executives are busy being executives. The Company LinkedIn Page Isn’t Enough It’s a critical part of your digital presence. It’s where people go to learn who you are, what you do, and what you stand for. But when it comes to reach and engagement? The companyRead more

By Arianna Crawford The B2B marketing and communications industry is in the midst of a cultural shift in how we use social media. Our emphasis on the “old guard” platforms, like Facebook, LinkedIn, YouTube, and Twitter no longer applies the way it might have in the “build it and they will come” days of socialRead more

If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media can be the difference between an empty booth and a packed session—or between passive engagement and real pipeline impact. Yet, most event promotion strategies onRead more

“Thought leadership” is one of the most over-used phrases in technology marketing. Everyone wants it. Most are trying to get it. Very few have it. If you’re in the first two camps, here are a few lessons from the third: Thought leadership is earned, not published. We hear from a lot of marketers that they areRead more

Welcome to the April 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2021) and year-over-year (versus April 2020).     Trending: So, it’s interesting to see how tech conversationsRead more

Four months after publishing its 2020 State of Tech Journalism Report, Muckrack dropped its 2021 State of Journalism Report this week. There are many similarities between reporters in general and tech beat reporters, but the story is in the differences – two in particular: how reporters view the quality and presentation of information we share;Read more

Last month, Barron’s published an editorial by Alex Friedman and Larry Hatheway on the need for the U.S. to move toward more sustainable capitalism. They were right. For the longest time, Wall Street has been rewarding companies that put shareholder value and profits first, often at the expense of their own employees, suppliers and partners.Read more

Misalignment is the scourge of the modern marketing department, and it’s no surprise why: So many channels to manage with no way to predict the customer journey. Highly fragmented roles and teams executing on compressed time cycles. Intense pressure to drive business impact, while staff are drowning in disconnected data and unclear strategy. The problemRead more