Public relations and communications skills have never been more important for business and organizational success. However, the functions don’t get the respect they deserve because the industry hasn’t evolved beyond tactical ways of measuring impact. The two dominant methods for “valuing” PR have been time (how most agencies charge for their services) and results (how clients and agencies showRead more
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Communications, Research + Analytics, Strategy + Positioning | Comments are Closed | 30 May, 2023 | 0
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