The Architecture of AI
Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in June 2025 versus May 2025 and June 2024. We currently monitor 270+ topics, with data and insights going back to March 2019.
Enterprise attention pivots toward scale, connectivity, and AI execution
June’s tech media conversation reinforced a broader shift from innovation headlines to actionable modernization. Topics like #3 Drones and #6 Smartphones increased significantly, up 5% and 10% month-over-month respectively, but notable developments came from access infrastructure and control: #150 Passkey, #85 Secure Access, and #182 Data Connectivity all saw double- or triple-digit increases.
Meanwhile, #81 Process Automation, #180 Platform Engineering, and #126 Password Manager rose quietly but consistently, reinforcing a shift in enterprise focus: from experimentation to the building blocks required for secure, scalable AI deployment.
While foundational topics like #5 Supply Chain and #10 User Experience saw modest declines, key governance and data trends such as #106 Data Governance and #101 Application Development held firm or improved — pointing to a new layer of operational priorities.
The Top 10
#1 Artificial Intelligence held its spot with more than 406K media mentions, dipping just 1% MoM and remaining the highest-volume enterprise tech conversation for the sixth straight month.- #2 Bitcoin fell 8% after a surge in May, still strong at ~406K mentions — a useful indicator of investor sentiment following regulatory headlines.
- #3 Drones continued to climb (5%), driven by steady coverage across logistics, agriculture, and national interest. The executive orders focused on national drone dominance and security.
- #4 Compliance (Tech) remained strong, buoyed by global frameworks and AI oversight discussions. For example, IBM revealed its agentic governance and security software—framed to support compliance obligations. Unsurprisingly, other compliance coverage dovetailed with AI and overall data privacy and security concerns.
- Topics like #5 Supply Chain, #9 Digital Transformation, and #10 User Experience remained in the Top 10 despite minor declines, suggesting B2B organizations are maintaining a cautious balance between innovation and core capability upkeep.
Top Conversations’ Biggest Movers: Infrastructure, automation, and control
The biggest gains came from technical enablers that may represent the next area of focus for enterprise modernization.
- #80 Process Automation climbed another 7% (its second month of steady growth), showing that automation remains central to operational resilience.
- #180 Platform Engineering grew by 94%, while #189 Infrastructure as a Service rose 77%, both pointing to heightened interest in scalable backend capabilities for AI support.
- #126 Password Manager (+9%) and #150 Passkey (+18%) reflected growing urgency around identity, while #182 Data Connectivity surged 110%, signaling renewed attention to system interoperability.
As organizations look beyond generative models to infrastructure, control, and performance, themes like #57 Cloud Security and #58 Business Intelligence quietly moved up the stack.
Top Conversations’ Biggest Losses
On the decline were several episodic and volatile topics.
- #30 Layoffs/Furloughs fell 23%, and #89 Deepfake dropped 31% — normalizing after headline-driven spikes in prior months.
- #41 Disinformation declined 17% and #20 Misinformation dropped 21%, reflecting less media urgency in an election off-cycle period.
- #64 Health Tech(nology) dropped 45%, a reversal following May’s post-earnings cycle gains.
- #68 Enterprise Software and #83 Business Continuity also dipped, showing a de-emphasis on some of last year’s top post-pandemic transformation themes.
The story behind the rankings
June’s data reveals a more grounded narrative: AI continues to lead, but the supporting cast continues to evolve. Meanwhile, Deloitte’s June report identified gaps in data center power, network scale and operational readiness as critical issues for supporting AI workloads. Topics related to infrastructure, secure access, and enterprise efficiency are climbing — many just outside the Top 25.
Themes like #13 AI Agents, #16 Generative AI, and #2 Artificial Intelligence remain dominant in volume, but rising interest in #191 Private AI signals deeper concern with governance and execution. The media conversation increasingly reflects what B2B tech leaders prioritize: control, compliance, and how to scale AI with confidence.
Meanwhile, Bitcoin, compliance, and AI Agents will remain key signals to watch for market, regulatory, and adoption shifts.
Top Takeaways
- Energy is diffused across the stack. No single AI topic dominated June. Instead, subtle growth in dozens of technical subfields suggests enterprise attention is spreading out, not clustering. Media coverage of #2 Artificial Intelligence and #13 AI Agents held steady, but interest in #191 Private AI and #180 Platform Engineering shows leaders are investing in the infrastructure behind the AI.
- Enterprise resilience = automation + interoperability. Conversations around #80 Process Automation, #58 Business Intelligence, and #189 Infrastructure as a Service all point to systemic efficiency as a top priority.
- Compliance remains sticky. #4 Compliance (Tech) continued to trend upward, sustaining its position near the top and reflecting ongoing attention to AI accountability.
What’s next? Looking ahead to July, will Private AI finally break the Top 50? Will we see continued gains for topics like Zero Trust and Cloud Security as enterprises revisit access and architecture? Will the momentum behind Process Automation hold steady? Stay tuned as we track the conversation in July — and watch for which topics begin to gain momentum in the second half of the year.
Check out previous installments of Top Conversations in Tech here.
