Software-as-as-a-Service (SaaS) kept its steady 3-month standing at #27 in top conversations for May, with coverage volume up 8% from April and up 45% from this time last year.  

 Ten years ago, we were talking about how every company wanted to be a tech company. This decade, it’s all about SaaS. May saw a ton of money pour into the space — from startups like industrial IoT SaaS platform Cognite ($150M in new funding; $1.6B valuation) and logistics SaaS company Fareye ($100M series E) gaining unicorn status — to already established unicorn Confluent (most recently valued at over $4.5B), which filed for its IPO.   

As organizations’ “new normal” continues to shake out, improving business processes with automation and as-a-service models is becoming a no-brainer. We’re seeing a ton of news from startups to established tech giants focusing on business process as a service, and as Google Cloud CEO Thomas Kurian said at the virtual Automation Anywhere Imagine Digital conference, ““Digitization requires complete front-to-back automation, not just for efficiency, but for competitive advantage.”