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This fall, I attended the Axios BFD Summit in New York City. The annual dealmakers summit was a half-day event consisting of engaging 20-minute on-stage discussions between top executives and Axios editors and reporters. I won’t go into the key themes here. You can find those here. Instead, as a marketing/communications professional, what stood outRead more

Engaging AI Reporters During a Hype Cycle By Ashley Paula-Legge If you’re in a communications role for an AI company that doesn’t have the brand recognition of Big Tech or let’s say Perplexity, Nvidia or OpenAI, how do you break through to reporters without AI-washing? How do you get their attention and keep it? It’sRead more

Collision Toronto 2024 (aka Web Summit Vancouver starting May 2025) is a wrap. According to the University of Toronto, Collision – billed as the fastest-growing technology event in North America – brought approximately 40,000 attendees, including more than 1,600 startups and 700 investors from across the globe. Three Big Valley Marketing clients attended and spokeRead more

While its impact can be over-hyped or exaggerated, AI is arguably fueling the largest technology transformation since the .com era. And is forever changing the way we live and work. So it was quite fitting that Day Two of TechCrunch Disrupt had an entire industry stage devoted to discussions about AI. A stage at whichRead more

The excitement – and fear – generated by Artificial Intelligence (AI)  makes it hard to know what to think about AI in communications. Much of the conversation has focused on the technology’s job-killing potential as major companies edge closer to replacing employees with AI. It’s hard not to sink  into a doomsday spiral – andRead more