Blog

By Michael Weiss Practice Leader, Content & Social I came home from Content Marketing World thinking about a question that ran through my session and many conversations with my team: As AI makes it easier to gather information and produce content, where does the real value come from? My session, “Beyond the Numbers: Turning DataRead more

By Dave Reddy Practice Leader, Media & Influencers | Host, Pressing Matters podcast There are four essential parts to any well told story: grab attention, paint a picture, humanize, resolve a problem. Even when spinning a yarn about yourself, that isn’t easy. Now do it all in 60 seconds. It’s not for the faint ofRead more

By Sharon Barclay, Chief Innovation Officer Silicon Valley doesn’t stay Silicon Valley by accident.  The Bay Area’s reputation as the world’s technology capital isn’t something we can take for granted.  Like a houseplant or a relationship, it needs to be fed, nurtured and reinforced by the companies and people who call it home.  It’s oneRead more

By Brooklynn Koon Smith, Media & Content Analyst Basking in the San Francisco sunshine and looking out over the city, I heard someone say, “The marketing hill I will die on is…” As an early-career analyst, I was excited to hear what people further along in their careers felt strongly enough about to take aRead more

By Adriana Nguyen, Senior Social Media Manager Not all AI tools are created equal, and if you’re a social strategist using ChatGPT for everything, you might be leaving results on the table. After testing three different LLMs for social strategy and content creation over the course of the last year, I’ve learned that the toolRead more

By Karen Burke Black Hat, one of the industry’s signature events, will take place from August 2-7 at Mandalay Bay in Las Vegas. In this interview, Steve Wylie, Vice President and General Manager of Black Hat, previews what’s new this year, top content themes, the value the show delivers beyond lead generation, and how exhibitorsRead more

Because the algorithm favors people, not logos, and your executives are busy being executives. The Company LinkedIn Page Isn’t Enough It’s a critical part of your digital presence. It’s where people go to learn who you are, what you do, and what you stand for. But when it comes to reach and engagement? The companyRead more

As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more

If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media can be the difference between an empty booth and a packed session—or between passive engagement and real pipeline impact. Yet, most event promotion strategies onRead more

This fall, I attended the Axios BFD Summit in New York City. The annual dealmakers summit was a half-day event consisting of engaging 20-minute on-stage discussions between top executives and Axios editors and reporters. I won’t go into the key themes here. You can find those here. Instead, as a marketing/communications professional, what stood outRead more