Blog

Because the algorithm favors people, not logos, and your executives are busy being executives. The Company LinkedIn Page Isn’t Enough It’s a critical part of your digital presence. It’s where people go to learn who you are, what you do, and what you stand for. But when it comes to reach and engagement? The companyRead more

A conversation with Professor Brian Creech (Chair of the Department of Journalism and Communication at Lehigh University) By Karen Burke (Cybersecurity Story + Content Lead at Big Valley Marketing)  When I graduated from Lehigh University in journalism, I first worked at both newspapers and magazines before moving into book publishing and later, the tech field.Read more

As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more

If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media can be the difference between an empty booth and a packed session—or between passive engagement and real pipeline impact. Yet, most event promotion strategies onRead more

This fall, I attended the Axios BFD Summit in New York City. The annual dealmakers summit was a half-day event consisting of engaging 20-minute on-stage discussions between top executives and Axios editors and reporters. I won’t go into the key themes here. You can find those here. Instead, as a marketing/communications professional, what stood outRead more

The human body, tech companies and artificial intelligence all walk into a Las Vegas bar… Last month, I had the privilege of exploring the future of human health and technology at the annual HLTH conference, set against the vibrant backdrop of Las Vegas. This premier gathering of over 12,000 attendees brings together the most innovativeRead more

Building on last year’s post about AI and journalism, Season 2 of our Pressing Matters podcast focused on asking all of our guests how they figured AI would impact the future of journalism. A dozen episodes and 13 distinguished guests later, it’s still anyone’s guess. Not that we didn’t try and get to the bottomRead more

With Black Hat USA 2024 now officially over, it’s time to reflect on what we saw and heard. The event welcomed more than 20,000 in-person attendees at the Mandalay Bay Convention Center in Las Vegas. Although smaller by half in terms of the number of attendees compared to RSAC, Black Hat seemed crowded and itsRead more

Cybersecurity Expert Tips for Making the Most of Black Hat USA 2024 As we head into a busy week at Black Hat USA, cybersecurity – and cybersecurity vendors – are making headlines. The recent DarkReading story, “Security Firm Accidentally Hires North Korean Hacker, Did Not KnowBe4,” is a sober reminder of the nation state threatRead more

Late last month, hundreds of technology, visionaries and media, descended on downtown Toronto for the Collision 2024 conference to share ideas, articulate emerging technologies and innovations that will shape and change our future. From space start-ups to security companies, to technology titans and major venture capitalists, and more, this year’s Collision brought together the brightestRead more