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Home Articles posted by Mel Johnson (Page 2)
What Your 2024 Marketing Plan & Wellness Routine Have In Common - a blog post by Mel Johnson, Big Valley Marketing's Client Partner

Key Strategies for Digital Health Marketing

By Mel Johnson | Digital Health, Marketing | Comments are Closed | 12 February, 2024 | 0

I am eager to attend the SCOPE Summit this week in Orlando, FL (and as a Wisconsinite, I am more than ok with warm weather opportunities during the winter). I’ll be meeting with clients and gathering firsthand insight into the trends, challenges, and opportunities for companies that are changing the course of healthcare by leveragingRead more

HIMSS23 Healthcare Trends Overview

By Mel Johnson | Interviews + Events, Strategy + Positioning | Comments are Closed | 21 April, 2023 | 0

It’s safe to say that conferences are back to total health as 40,000 healthcare IT professionals met at HIMSS 2023 to explore new trends, discuss challenges, and collaborate on solutions. Hosted in Chicago this year, the Windy City provided a perfect backdrop for coming together post-pandemic to address many issues that still plague the healthcareRead more

Marketing Strategies for Healthcare Technology

By Mel Johnson | Interviews + Events, Strategy + Positioning | Comments are Closed | 10 April, 2023 | 0

When the healthcare industry is flooded with technology solutions to solve today’s challenges – how do you ensure your voice is heard? One of the reasons I love working in software and technology is that it has the power to solve complex challenges – and if you work in healthcare, you know there are aRead more

3 Trends to Watch in Healthcare Technology

By Mel Johnson | Healthcare, Innovation, Interviews + Events | Comments are Closed | 8 December, 2022 | 0

  Last month I jumped back into the world of travel and landed in the city of lights at the HLTH 2022 Event in Las Vegas. HLTH is young at just 5 years old, but full of energy. Over 12,000 of the world’s leaders in healthcare and technology converged for 3 days of collaboration, toughRead more

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  • ABOUT
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    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
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    • Top Conversations in Tech
    • AI Research
  • CONTACT
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