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AI Re-Accelerates, Security Operations Surge, Semis Cool Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in September 2025 versus August 2025 and September 2024. We currently monitor 270+ topics, withRead more

Last week at Content Marketing World in San Diego, I had the privilege of speaking about what I call the “five feet of fear”,  that brief but daunting walk from your seat to the stage. Those steps may seem small, but they represent a larger truth: presenting is never about perfection. It’s about connection. AndRead more

Part 2: How to Activate Your Customers and Accelerate Growth In Part 1, we made the case for a significant opportunity in marketing strategy: shifting from a focus solely on acquisition to one that fully embraces the value of existing customers, helping the business deepen trust, drive expansion, and scale advocacy. We believe that CMOsRead more

Because the algorithm favors people, not logos, and your executives are busy being executives. The Company LinkedIn Page Isn’t Enough It’s a critical part of your digital presence. It’s where people go to learn who you are, what you do, and what you stand for. But when it comes to reach and engagement? The companyRead more

“We need more leads.” It’s a familiar refrain in the CMO playbook, and it’s visible, measurable, and often the fastest way to show impact. But what if we told you that the greatest opportunity for strategic marketing leadership isn’t at the top of the funnel, but after the deal closes? Most B2B tech marketing organizationsRead more

A conversation with Professor Brian Creech (Chair of the Department of Journalism and Communication at Lehigh University) By Karen Burke (Cybersecurity Story + Content Lead at Big Valley Marketing)  When I graduated from Lehigh University in journalism, I first worked at both newspapers and magazines before moving into book publishing and later, the tech field.Read more

As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more

If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media can be the difference between an empty booth and a packed session—or between passive engagement and real pipeline impact. Yet, most event promotion strategies onRead more

I am eager to attend the SCOPE Summit this week in Orlando, FL (and as a Wisconsinite, I am more than ok with warm weather opportunities during the winter). I’ll be meeting with clients and gathering firsthand insight into the trends, challenges, and opportunities for companies that are changing the course of healthcare by leveragingRead more

The communications industry suffers from the portrayal of basic data observations as insights. At the same time, key insights can often be lost in the noise of data-rich slideware. I was reminded of the challenges in presenting data at the 2023 AMEC Global Summit last week in Miami. (AMEC is an industry association that advocates for PRRead more