By Charles Cooper B2B tech companies face unique challenges when incorporating AI into their content strategies. However, they often make things more difficult by committing a few common missteps. Let’s explore where things typically go wrong. Over-Automating Without a Human Touch In B2B, where building relationships and trust is critical, you can’t afford toRead more
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Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 30 September, 2024 | 0
Regulations, Fraud, and the Election Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in August 2024 versus July 2024 and August 2023. We currently monitor 270+ topics, with data andRead more
Digital Health, Emerging Technology, Healthcare, Interviews + Events, Tech Industry Events | Comments are Closed | 2 July, 2024 | 0
Last month, I had the privilege of attending the DIA 2024 conference, the premier event for professionals in drug development and regulatory affairs. Often, this group of 5,000 clinical research professionals are working at desks, computers, and buried in spreadsheets and systems, navigating the complicated and complex industry that is clinical research. But this conferenceRead more
CES 2024 is a wrap, ushering in a new generation of high-tech gadgets, bigger (and transparent) screens, cutting-edge appliances, and emerging tech we’ve grown to expect from the premier consumer electronic trade show – and, of course, AI. Lots and lots of AI. This year’s show, which drew 135K attendees (a roughly 20K increase overRead more
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