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Home Archive by category "Entrepreneurship"

Learning to Avoid Pitfalls in Marketing from Quibi

By Tim Marklein | Communications, Entrepreneurship, Innovation, Marketing, Strategy + Positioning | Comments are Closed | 22 October, 2020 | 0

Jeffrey Katzenberg and Meg Whitman announced to the world yesterday what many of us suspected all along: Quibi is one of the most expensive flops in the history of tech. Kinda like Ishtar, but the streaming tech version. What made the flop so spectacular was the investment behind it: $1.75 billion. (That’s the money they raised, not theRead more

Q1’16 Unicorn Media Index: A Deep Dive into Startups

By Tim Marklein | Communications, Entrepreneurship, Marketing, Research + Analytics, Silicon Valley | Comments are Closed | 29 June, 2016 | 0

Unicorns aren’t dead yet, though some would like them to be. Others claim we’re now in a “post-unicorn” world. Whatever the future holds, the class of $1B+ private companies continues to expand and contract weekly – providing a valuable microcosm to understand today’s tech trends and startup dynamics. To that end, we’re launching the first complete study thatRead more

Elevate Your Brand with Media Savvy Strategies

By Tim Marklein | Communications, Entrepreneurship, Marketing, Silicon Valley | Comments are Closed | 26 May, 2016 | 0

Silicon Valley continues to be in the news for the wrong reasons. Theranos is the leading culprit – though not the only one – and it’s important for Valley companies to track what’s happening in the broader communications environment. Crises rarely just impact one company. They tend to drag down a category of like companies (at leastRead more

Media Strategies for Tech Companies

By Tim Marklein | Communications, Entrepreneurship, Marketing, Silicon Valley | Comments are Closed | 20 May, 2016 | 0

Silicon Valley has been in the hot seat recently, with several companies facing major and minor media firestorms. Tesla was accused of using low-paid foreign labor for its factories. Facebook is defending itself against charges of editorial bias. Palantir is responding (or not) to staff turnover and customer satisfaction questions. And Theranos is battling a series of disclosures aboutRead more

Analyzing Unicorn Startup Trends: A Comprehensive View

By Tim Marklein | Communications, Entrepreneurship, Marketing, Research + Analytics, Silicon Valley, Social | Comments are Closed | 13 April, 2016 | 0

Unicorns are a phenomenon. Over the past 18 months, they have gone from mythical creature to tech meme – spawning greed and envy for global entrepreneurs, investors and recruiters, while feeding the tech media engine with endless news stories, leader boards and Fortune cover stories. The “unicorn” concept was coined in Nov’13 by venture capitalist Aileen Lee, and refers to privately held start-upRead more

Leading Silicon Valley Into a New Marketing Era

By Tim Marklein | Communications, Digital, Entrepreneurship, Innovation, Marketing, Research + Analytics, Silicon Valley, Social | Comments are Closed | 21 January, 2014 | 0

I’m not the first to say it, and I won’t be the last: Silicon Valley is a special place. Sure it’s where most of the world’s leading-edge technology was born, but it’s so much more than that. It’s a culture, it’s an organism — and dare I say, it’s a convergence. Where top brains meetRead more

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