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Home Archive by category "Innovation" (Page 2)

Learning to Avoid Pitfalls in Marketing from Quibi

By Tim Marklein | Communications, Entrepreneurship, Innovation, Marketing, Strategy + Positioning | Comments are Closed | 22 October, 2020 | 0

Jeffrey Katzenberg and Meg Whitman announced to the world yesterday what many of us suspected all along: Quibi is one of the most expensive flops in the history of tech. Kinda like Ishtar, but the streaming tech version. What made the flop so spectacular was the investment behind it: $1.75 billion. (That’s the money they raised, not theRead more

Leading Silicon Valley Into a New Marketing Era

By Tim Marklein | Communications, Digital, Entrepreneurship, Innovation, Marketing, Research + Analytics, Silicon Valley, Social | Comments are Closed | 21 January, 2014 | 0

I’m not the first to say it, and I won’t be the last: Silicon Valley is a special place. Sure it’s where most of the world’s leading-edge technology was born, but it’s so much more than that. It’s a culture, it’s an organism — and dare I say, it’s a convergence. Where top brains meetRead more

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