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Welcome to the September 2020 edition of Top Conversations in Tech, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2020) and year-over-year (versus September 2019).  In the top 10, we saw modest shifts month to month with no changesRead more

Welcome to the August 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising, and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2020) andRead more

2020 has been quite the year for news: COVID-19, mass unemployment, social justice protests in the streets, a wildly fluctuating stock market – and then we have the upcoming elections. All this has forced an increasingly stretched media to become even more selective about what it covers. In my last blog post, I spoke withRead more

Welcome to the July 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we’ll focus on changes in news and blog citation volumes month-over-month (versus June 2020) andRead more

Back during my newsroom days, I drove a very nice comms manager at a hot Silicon Valley startup absolutely crazy. Her CEO had come up with a killer idea how to make good use of some of the unused network infrastructure left over from the pre-dotcom crash era. It was clear to me – asRead more

The emergence of the novel coronavirus in late 2019 marked the beginning of a massive social, business and economic upheaval. By March 2020, entire industries were shutting down. Many millions of people were left without jobs, and hundreds of millions more were instructed to work from home. Within the tech industry, companies mobilized to respondRead more

In recent years, a financially strapped media industry has been tasked with the impossible job of doing more with less. This could not be any clearer than it is now. The joke among reporters is that even in the best of times, the media industry is usually in a depression. That may be a bit of exaggeration, but these are clearly not the best of times.Read more

It’s a classic PR conundrum. A disaster happens. A hurricane. A plane crash. 9/11. You have a relevant story to pitch to press – but do you? Or is doing so just plain tacky? Like never before, PR pros are asking those questions all day and every day. Plainly put, the COVID-19 outbreak is theRead more

There are times to pitch reporters during a crisis and then there are times to stay far, far away. As the world copes with the coronavirus outbreak and its social, business and policy impacts, there are very few “other” stories for the time being. Reporters don’t want to hear about whizzbang new widgets or version 3.X of your SaaSRead more

Over the past several weeks, our lives have been disrupted. Schools, shops, sports, conferences, concerts, businesses – even countries have closed, leaving us trying to figure out what this new normal will look like. For the time being, it is still to be determined. While for most of us the ‘new normal’ will most certainlyRead more