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Dashboards are shiny. They make us feel productive, even strategic: charts tilting up, numbers in the millions, neat comparisons against competitors. But the real trap of surface‑level metrics is this: we mistake outputs for outcomes. That mistake turns activity into a proxy for impact and confidence into an illusion. The Logic Chain Market intelligence hasRead more

Curiosity is not a weakness. It’s how we win. Every leader faces the same temptation: to accept the first answer, the first number, the first chart that looks convincing. Why resists that temptation. It refuses the easy surface,  keeping curiosity alive and forcing clarity, especially when assumptions feel more convenient than evidence. Asking “why” againRead more

By Taylor Voges, PhD and Amber Daugherty, MCM Who is the one of the most trusted technology companies in 2024? Take a moment. What comes to mind? You might name Apple, Google, or Microsoft. Or Meta. Amazon. Yet one independent study, jointly conducted by Newsweek and Statista, pointed elsewhere: Dutch semiconductor company ASML was rankedRead more

By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platforms that may enable them generate new, innovative and uniquely meaningful approaches to reaching out to and interacting with their audiences. Adopting and maintainingRead more

By Scott Friedman The AI revolution just commoditized everything you thought made you special. Your content, your messaging, your “thought leadership”—it’s all replicable with a prompt. Every marketer has the same tools, templates, and AI-generated playbooks. So what’s left? Brand trust. It’s the one thing AI can’t automate. When customers or prospects can’t tell theRead more

By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platforms that may enable them generate new, innovative and uniquely meaningful approaches to reaching out to and interacting with their audiences. Adopting and maintainingRead more

By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platforms that may enable them generate new, innovative and uniquely meaningful approaches to reaching out to and interacting with their audiences. Adopting and maintainingRead more

Marketing leaders are under pressure. Expectations are rising. Budgets aren’t. You’re launching campaigns, refining messaging, running webinars, and briefing executives. But something’s off. The results don’t match the effort. The narrative doesn’t land. The leads aren’t converting. More often than not, it comes down to one root cause: you’re not speaking to the right people,Read more

By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the fourth part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy asserts that brands risk missed opportunities by not addressing topics at the intersection of politics,Read more

With #RSAC officially in the books, it’s time to pause and reflect on what we saw and learned. Was this year’s show the G.O.A.T., as promised by RSAC Chairman Hugh Thompson in his opening keynote? The short answer is yes. The Big Valley team attended sessions, walked the floor, and facilitated media interviews while representingRead more