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AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI stayed dominant, but February favored fewer breakout stories, while enterprise infrastructure, operational software, and selective security themes showed the clearest resilience. Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketersRead more

AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives returned, and deepfake risk forced integrity controls into the foreground. Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citationsRead more

AI Kept the Crown. Execution Set the Standard. Agents broke out, control layers gained share, and umbrella narratives lost heat. Welcome to Top Conversations in Tech, where we isolate the trends gaining momentum, losing relevance, and reshaping enterprise priorities. This analysis reflects a full-year comparison of 2025 vs. 2024, based on news and blog citationRead more

AI Re-Accelerates, Security Operations Surge, Semis Cool Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in September 2025 versus August 2025 and September 2024. We currently monitor 270+ topics, withRead more

It’s halftime. The second half of 2025 is already in motion, and if you’re a marketing leader, you’re likely facing a mix of fatigue, budget pressure, and the looming need to prove impact fast. So here’s the real question: Are you doing the right work, or just more work? The themes we’re hearing from marketingRead more

Part 2: How to Activate Your Customers and Accelerate Growth In Part 1, we made the case for a significant opportunity in marketing strategy: shifting from a focus solely on acquisition to one that fully embraces the value of existing customers, helping the business deepen trust, drive expansion, and scale advocacy. We believe that CMOsRead more

Marketing leaders are under pressure. Expectations are rising. Budgets aren’t. You’re launching campaigns, refining messaging, running webinars, and briefing executives. But something’s off. The results don’t match the effort. The narrative doesn’t land. The leads aren’t converting. More often than not, it comes down to one root cause: you’re not speaking to the right people,Read more

Last week, I was fortunate enough to spend a couple of days in sunny Northern California with Big Valley’s Founder & CEO, Tim Marklein, at the SaaStr Annual AI Summit. I’ve been working in SaaS since 2010…and the urgency and genuine excitement of this conference have me energized and curious about the future of ourRead more

Why even the best marketing leaders feel stuck—and how to break through. Being a senior marketing leader can sometimes feel like walking a tightrope…alone. You’re expected to be the creative visionary and the data-driven operator. You’re the one translating between brand, product, sales, and the boardroom. Every department has ideas for what marketing should beRead more

Last week, Big Valley Marketing announced three expanded strategic services to help B2B companies build brand reputation, drive demand generation, and strengthen intelligent decision-making. One of those services is the brand-new Marketing Strategy practice, which I’m thrilled to lead. Our Marketing Strategy practice helps clients align marketing initiatives with business priorities and build resilient, high-performingRead more