In February 2004, Microsoft Chairman and Chief Software Architect Bill Gates made headlines when he keynoted the RSA Conference, for the first time, to talk about the company’s Trustworthy Computing i
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One of the most critical parts of a B2B tech company’s marketing strategy is leveraging your early adopter customers through a strategic customer marketing program. Before you can cross that chasm and
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This November will mark the 10th anniversary of the cyberattack against Sony Pictures. A watershed moment for the cybersecurity industry, it put a spotlight on the risk posed by nation-state attacks a
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Welcome to the March 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology m
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Effective strategies for running high-impact customer co-marketing programs.It’s been nearly five years since I first penned a blog reflecting on how so many companies struggle with running effective,
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With AI expected to dominate this year’s RSAC sessions and keynotes, we spoke with Dr. Paul Mockapetris, the inventor of the Domain Name System (DNS), about the role of AI on cybersecurity, the latest
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Welcome to the February 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolog
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We know customer reviews are critical for sales. So why don’t we treat customer stories the same way? Think about the last time you bought something online. (If you’re like me, it’s been less than 24
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Gartner and Forrester recently announced their Q4 earnings. Like most earnings reports, they don’t necessarily show the complete picture of each company – but they can provide great insight into the h
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Welcome to the January 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
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I am eager to attend the SCOPE Summit this week in Orlando, FL (and as a Wisconsinite, I am more than ok with warm weather opportunities during the winter). I’ll be meeting with clients and gathering
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When I started Big Valley 10 years ago, we had ambition but not much firepower. My vision was to transform the technology marketing landscape with a "team of experts" approach focused on strategy, con
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CES 2024 is a wrap, ushering in a new generation of high-tech gadgets, bigger (and transparent) screens, cutting-edge appliances, and emerging tech we’ve grown to expect from the premier consumer elec
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Welcome to the December 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolog
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Welcome to the November 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolog
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Unless you were working in logistics, you probably didn’t think much about the supply chain before 2020. But as it did in so many arenas, the pandemic changed everything: today, port closures and cana
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Welcome to the October 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
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This blog was co-authored by Joshua Swarz and Andy Shane.Over the past 20 years, cybersecurity has made its way into the public sphere of conversation. The days of companies ignoring cyberattacks are
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Welcome to the September 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolo
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This is the first of several pieces we'll publish in honor of Cybersecurity Awareness Month, though it's more Cybersecurity 365 for co-authors Josh Swarz and Andy Shane. Below is their interview with
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While its impact can be over-hyped or exaggerated, AI is arguably fueling the largest technology transformation since the .com era. And is forever changing the way we live and work.So it was quite fit
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