Earlier this month, we took a broad look at the Top Conversations in Tech for May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for
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Top Conversations in Tech: May 2024Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their rel
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As many of us know, RSA Conference is the biggest cybersecurity trade show of the year, and RSAC 2024 was no exception, with an estimated 40,000 people in attendance. I’m no stranger to RSAC; in my ro
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With #RSAC officially in the books, it’s time to pause and reflect on what we saw and learned. Was this year’s show the G.O.A.T., as promised by RSAC Chairman Hugh Thompson in his opening keynote? The
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In February 2004, Microsoft Chairman and Chief Software Architect Bill Gates made headlines when he keynoted the RSA Conference, for the first time, to talk about the company’s Trustworthy Computing i
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One of the most critical parts of a B2B tech company’s marketing strategy is leveraging your early adopter customers through a strategic customer marketing program. Before you can cross that chasm and
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This November will mark the 10th anniversary of the cyberattack against Sony Pictures. A watershed moment for the cybersecurity industry, it put a spotlight on the risk posed by nation-state attacks a
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Welcome to the March 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology m
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Effective strategies for running high-impact customer co-marketing programs.It’s been nearly five years since I first penned a blog reflecting on how so many companies struggle with running effective,
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With AI expected to dominate this year’s RSAC sessions and keynotes, we spoke with Dr. Paul Mockapetris, the inventor of the Domain Name System (DNS), about the role of AI on cybersecurity, the latest
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Welcome to the February 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolog
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We know customer reviews are critical for sales. So why don’t we treat customer stories the same way? Think about the last time you bought something online. (If you’re like me, it’s been less than 24
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Gartner and Forrester recently announced their Q4 earnings. Like most earnings reports, they don’t necessarily show the complete picture of each company – but they can provide great insight into the h
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Welcome to the January 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
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I am eager to attend the SCOPE Summit this week in Orlando, FL (and as a Wisconsinite, I am more than ok with warm weather opportunities during the winter). I’ll be meeting with clients and gathering
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When I started Big Valley 10 years ago, we had ambition but not much firepower. My vision was to transform the technology marketing landscape with a "team of experts" approach focused on strategy, con
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CES 2024 is a wrap, ushering in a new generation of high-tech gadgets, bigger (and transparent) screens, cutting-edge appliances, and emerging tech we’ve grown to expect from the premier consumer elec
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Welcome to the December 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolog
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Welcome to the November 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolog
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Unless you were working in logistics, you probably didn’t think much about the supply chain before 2020. But as it did in so many arenas, the pandemic changed everything: today, port closures and cana
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Welcome to the October 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
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