According to the American Marketing Association, the majority of marketing goes unused by sales — 90 percent of it, in fact. This is a significant problem, especially since 87% of B2B buyers say that
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On a bright, crisp, and clear day in New York City, I, along with thousands of other tech geeks, descended upon lower Manhattan to join together at the Fast Company Innovation Festival. Like many othe
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Writing with soul – can AI do it?As the art – or perhaps the act – of writing becomes increasingly automated, I often wonder what my first PR boss and noted grammarian, the late Fred Hoar, would think
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Welcome to the August 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
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Co-authored by Andy Shane and Joshua Swarz. During her opening Black Hat 2023 keynote, “Guardians of the AI Era: Navigating the Cybersecurity Landscape of Tomorrow,” Maria Markstedter, Founder and CEO
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Welcome to the July 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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By Big Valley Media + Influencer Leads Josh Swarz and Andy ShaneBlack Hat USA, which gathers a mix of hackers, threat intelligence analysts, and corporate security folks, returns to Las Vegas’s Mandal
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Yes, AI can write. But it can't tell your story.As Taylor Berger scrawled across her sign in the early days of the Writers Guild of America protests, “AI doesn’t have childhood trauma.” Leave it to th
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Welcome to the June 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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Welcome to the May 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adap
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The excitement – and fear – generated by Artificial Intelligence (AI) makes it hard to know what to think about AI in communications. Much of the conversation has focused on the technology’s job-kill
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Welcome to the April 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ad
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Public relations and communications skills have never been more important for business and organizational success. However, the functions don’t get the respect they deserve because the industry hasn’t
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The communications industry suffers from the portrayal of basic data observations as insights. At the same time, key insights can often be lost in the noise of data-rich slideware.I was reminded of th
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Welcome to the March 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ad
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It’s safe to say that conferences are back to total health as 40,000 healthcare IT professionals met at HIMSS 2023 to explore new trends, discuss challenges, and collaborate on solutions.Hosted in Chi
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As the curtain goes up on RSA 2023, this year in cybersecurity has started off red hot – from Russia’s continued attacks against Ukraine via WhisperGate, to the announcement of ChatGPT which has spark
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When the healthcare industry is flooded with technology solutions to solve today’s challenges - how do you ensure your voice is heard?One of the reasons I love working in software and technology is th
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By Big Valley Media + Influencer Leads Andy Shane and Josh SwarzSpotlight: Meet the Media Covering RSAWith the RSA Conference fast approaching, we thought it would be fun and insightful to ‘turn the t
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Cybersecurity CMOs are under increasing pressure to generate leads and build brand awareness in a very crowded market. In fact, in a recent interview with CRN, Check Point Software Co-founder and CEO
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Welcome to the February 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and
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