We know customer reviews are critical for sales. So why don’t we treat customer stories the same way? Think about the last time you bought something online. (If you’re like me, it’s been less than 24
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Gartner and Forrester recently announced their Q4 earnings. Like most earnings reports, they don’t necessarily show the complete picture of each company – but they can provide great insight into the h
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Welcome to the January 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
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I am eager to attend the SCOPE Summit this week in Orlando, FL (and as a Wisconsinite, I am more than ok with warm weather opportunities during the winter). I’ll be meeting with clients and gathering
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When I started Big Valley 10 years ago, we had ambition but not much firepower. My vision was to transform the technology marketing landscape with a "team of experts" approach focused on strategy, con
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CES 2024 is a wrap, ushering in a new generation of high-tech gadgets, bigger (and transparent) screens, cutting-edge appliances, and emerging tech we’ve grown to expect from the premier consumer elec
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Welcome to the December 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolog
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Welcome to the November 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolog
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Unless you were working in logistics, you probably didn’t think much about the supply chain before 2020. But as it did in so many arenas, the pandemic changed everything: today, port closures and cana
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Welcome to the October 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
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This blog was co-authored by Joshua Swarz and Andy Shane.Over the past 20 years, cybersecurity has made its way into the public sphere of conversation. The days of companies ignoring cyberattacks are
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Welcome to the September 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolo
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This is the first of several pieces we'll publish in honor of Cybersecurity Awareness Month, though it's more Cybersecurity 365 for co-authors Josh Swarz and Andy Shane. Below is their interview with
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While its impact can be over-hyped or exaggerated, AI is arguably fueling the largest technology transformation since the .com era. And is forever changing the way we live and work.So it was quite fit
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According to the American Marketing Association, the majority of marketing goes unused by sales — 90 percent of it, in fact. This is a significant problem, especially since 87% of B2B buyers say that
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On a bright, crisp, and clear day in New York City, I, along with thousands of other tech geeks, descended upon lower Manhattan to join together at the Fast Company Innovation Festival. Like many othe
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Writing with soul – can AI do it?As the art – or perhaps the act – of writing becomes increasingly automated, I often wonder what my first PR boss and noted grammarian, the late Fred Hoar, would think
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Welcome to the August 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
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Co-authored by Andy Shane and Joshua Swarz. During her opening Black Hat 2023 keynote, “Guardians of the AI Era: Navigating the Cybersecurity Landscape of Tomorrow,” Maria Markstedter, Founder and CEO
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Welcome to the July 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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By Big Valley Media + Influencer Leads Josh Swarz and Andy ShaneBlack Hat USA, which gathers a mix of hackers, threat intelligence analysts, and corporate security folks, returns to Las Vegas’s Mandal
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