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Home Articles posted by Laura Bodré

Supercharge Your Demand Gen with Customer Stories

By Laura Bodré | Uncategorized | Comments are Closed | 7 March, 2024 | 1

We know customer reviews are critical for sales. So why don’t we treat customer stories the same way? Think about the last time you bought something online. (If you’re like me, it’s been less than 24 hours.) While your experience was probably convenient, it might have also felt a little stressful. Why so? Let me countRead more

Global Supply Chain by Midjourney

Supply Chain Innovation: Insights from Experts

By Laura Bodré | Interviews + Events | Comments are Closed | 28 November, 2023 | 0

Unless you were working in logistics, you probably didn’t think much about the supply chain before 2020. But as it did in so many arenas, the pandemic changed everything: today, port closures and canal droughts are part of our everyday consciousness. And when it comes to supply chain technology and visibility, companies have little excuseRead more

Robot writing with a quill pen

Why AI Storytelling Misses the Essence of the Story

By Laura Bodré | Story + Content | Comments are Closed | 27 July, 2023 | 4

Yes, AI can write. But it can’t tell your story. As Taylor Berger scrawled across her sign in the early days of the Writers Guild of America protests, “AI doesn’t have childhood trauma.” Leave it to the WGA to have the cleverest placards in the business. But while Ms. Berger’s sign aims to amuse, the debateRead more

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