2020 has been quite the year for news: COVID-19, mass unemployment, social justice protests in the streets, a wildly fluctuating stock market – and then we have the upcoming elections. All this has fo
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Welcome to the July 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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Back during my newsroom days, I drove a very nice comms manager at a hot Silicon Valley startup absolutely crazy.Her CEO had come up with a killer idea how to make good use of some of the unused netwo
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The emergence of the novel coronavirus in late 2019 marked the beginning of a massive social, business and economic upheaval. By March 2020, entire industries were shutting down. Many millions of peop
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In recent years, a financially strapped media industry has been tasked with the impossible job of doing more with less. This could not be any clearer than it is now.The joke among reporters is that ev
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Earlier this month Twitter announced it will allow some employees to work from home “forever” if they wish, as the past few months have proven that working from home is a viable option for a company o
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I realize women are expected to hem and haw about their age, but I’m 50 years old and not at all bummed about it. Frankly, being of a certain age has tangible benefits. I’m tempted to plagiarize Farme
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Last month, Barron’s published an editorial by Alex Friedman and Larry Hatheway on the need for the U.S. to move toward more sustainable capitalism. They were right. For the longest time, Wall Street
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Since the beginning of this epidemic, one positive part of our ‘new normal’ has been the emergence of what CNN anchor Chris Cuomo dubs ‘AmeriCANs.’ While the ranks of these AmeriCANs include people go
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In times of crisis, leaders must communicate quickly, clearly and continuously. I remember witnessing this first-hand working with American Airlines following the 9/11 terrorist attacks. That crisis w
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It’s a classic PR conundrum. A disaster happens. A hurricane. A plane crash. 9/11. You have a relevant story to pitch to press – but do you? Or is doing so just plain tacky? Like never before, PR pros
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The 1987 sleeper hit turned cult classic, The Princess Bride, is a fairy tale about true love, replete with pirates and sword fights, a damsel in distress, and the delight of unexpected friendship. It
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There are times to pitch reporters during a crisis and then there are times to stay far, far away.As the world copes with the coronavirus outbreak and its social, business and policy impacts, there ar
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Over the past several weeks, our lives have been disrupted. Schools, shops, sports, conferences, concerts, businesses – even countries have closed, leaving us trying to figure out what this new normal
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Man, these are crazy times. It seems like everything in the media is tied to coronavirus, either the threat or the misinformation, depending on what you are reading. It turns out that from a data pers
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Five Tips for Executives In Search of the Right Ghost WriterI expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, p
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I’m part of a generation of (aging) sports fans who grew up listening to Howard Cosell, the ABC broadcaster who became famous for “telling it like it is.”In an era when sports announcers were expected
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In the sports world, complaining about referees and “bad calls” is an ancient pastime – and the lifeblood of sports talk radio. Fans get frustrated and they need to vent.It’s different, of course, whe
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I’ve met with a bunch of startups and larger companies recently that say they need “messaging” help.They typically have some core messaging developed as part of a pitch deck, web site or marketing col
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Why Do So Few Break Through?When I started out in tech in the Valley, we were still producing physical clip reports using x-acto knives and Elmer’s paste. The office memo was far more commonplace than
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It’s not easy for a b2b tech company to break through in a media environment that spends such an inordinate amount of time reporting on the big tech companies, scandals, and, well, big tech companies
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