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By Charles Cooper   B2B tech companies face unique challenges when incorporating AI into their content strategies. However, they often make things more difficult by committing a few common missteps. Let’s explore where things typically go wrong. Over-Automating Without a Human Touch In B2B, where building relationships and trust is critical, you can’t afford toRead more

Regulations, Fraud, and the Election Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in August 2024 versus July 2024 and August 2023. We currently monitor 270+ topics, with data andRead more

Building on last year’s post about AI and journalism, Season 2 of our Pressing Matters podcast focused on asking all of our guests how they figured AI would impact the future of journalism. A dozen episodes and 13 distinguished guests later, it’s still anyone’s guess. Not that we didn’t try and get to the bottomRead more

AI and Cybersecurity Conversations Dominate Summer 2024 Discussions A Rollercoaster to End the Summer Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in July 2024 versus June 2024 and JulyRead more

Top Conversations in Technology for Marketers Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in June 2024 versus May 2024 and June 2023. We currently monitor 200+ topics, with dataRead more

Late last month, hundreds of technology, visionaries and media, descended on downtown Toronto for the Collision 2024 conference to share ideas, articulate emerging technologies and innovations that will shape and change our future. From space start-ups to security companies, to technology titans and major venture capitalists, and more, this year’s Collision brought together the brightestRead more

Last month, I had the privilege of attending the DIA 2024 conference, the premier event for professionals in drug development and regulatory affairs. Often, this group of 5,000 clinical research professionals are working at desks, computers, and buried in spreadsheets and systems, navigating the complicated and complex industry that is clinical research. But this conferenceRead more

Collision Toronto 2024 (aka Web Summit Vancouver starting May 2025) is a wrap. According to the University of Toronto, Collision – billed as the fastest-growing technology event in North America – brought approximately 40,000 attendees, including more than 1,600 startups and 700 investors from across the globe. Three Big Valley Marketing clients attended and spokeRead more

Earlier this month, we took a broad look at the Top Conversations in Tech for May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for a deep dive on Artificial Intelligence, a topic that has been at the top of our charts for 12 ofRead more

Top Conversations in Tech: May 2024 Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in May 2024 versus April 2024 and May 2023. We currently monitor 270+ topics, with dataRead more