It’s halftime. The second half of 2025 is already in motion, and if you’re a marketing leader, you’re likely facing a mix of fatigue, budget pressure, and the looming need to prove impact fast. So here’s the real question: Are you doing the right work, or just more work? The themes we’re hearing from marketingRead more
Blog
Marketing leaders are under pressure. Expectations are rising. Budgets aren’t. You’re launching campaigns, refining messaging, running webinars, and briefing executives. But something’s off. The results don’t match the effort. The narrative doesn’t land. The leads aren’t converting. More often than not, it comes down to one root cause: you’re not speaking to the right people,Read more
Last week, I was fortunate enough to spend a couple of days in sunny Northern California with Big Valley’s Founder & CEO, Tim Marklein, at the SaaStr Annual AI Summit. I’ve been working in SaaS since 2010…and the urgency and genuine excitement of this conference have me energized and curious about the future of ourRead more
Why even the best marketing leaders feel stuck—and how to break through. Being a senior marketing leader can sometimes feel like walking a tightrope…alone. You’re expected to be the creative visionary and the data-driven operator. You’re the one translating between brand, product, sales, and the boardroom. Every department has ideas for what marketing should beRead more
SAN JOSE, Calif., April 14, 2025 – Big Valley Marketing today formally launched three new consulting practices—Brand Strategy, Marketing Strategy, and Market Intelligence—to help B2B technology leaders drive sustainable growth and strengthen brand reputation while navigating rapidly changing markets. The new practices build on Big Valley’s experience working with leaders and change agents in high-growthRead more
Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.
