Misalignment is the scourge of the modern marketing department, and it’s no surprise why: So many channels to manage with no way to predict the customer journey. Highly fragmented roles and teams executing on compressed time cycles. Intense pressure to drive business impact, while staff are drowning in disconnected data and unclear strategy. The problemRead more
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Communications, Digital, Marketing, Research + Analytics, Social | Comments are Closed | 11 September, 2018 | 2
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