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Public relations and communications skills have never been more important for business and organizational success. However, the functions don’t get the respect they deserve because the industry hasn’t evolved beyond tactical ways of measuring impact. The two dominant methods for “valuing” PR have been time (how most agencies charge for their services) and results (how clients and agencies showRead more

SILICON VALLEY – Aug. 30, 2022 – Big Valley Marketing today announced the hiring of Steve Kerns as the firm’s first chief marketing officer, a role in which he will be responsible for leading Big Valley’s sales and marketing operations while also serving as a senior consultant to key clients. Kerns will work closely withRead more

“Thought leadership” is one of the most over-used phrases in technology marketing. Everyone wants it. Most are trying to get it. Very few have it. If you’re in the first two camps, here are a few lessons from the third: Thought leadership is earned, not published. We hear from a lot of marketers that they areRead more

Jeffrey Katzenberg and Meg Whitman announced to the world yesterday what many of us suspected all along: Quibi is one of the most expensive flops in the history of tech. Kinda like Ishtar, but the streaming tech version. What made the flop so spectacular was the investment behind it: $1.75 billion. (That’s the money they raised, not theRead more

The emergence of the novel coronavirus in late 2019 marked the beginning of a massive social, business and economic upheaval. By March 2020, entire industries were shutting down. Many millions of people were left without jobs, and hundreds of millions more were instructed to work from home. Within the tech industry, companies mobilized to respondRead more

In the sports world, complaining about referees and “bad calls” is an ancient pastime – and the lifeblood of sports talk radio. Fans get frustrated and they need to vent. It’s different, of course, when the head coach complains about referees in a post-game press conference. While they may have a legitimate beef about aRead more

I’ve met with a bunch of startups and larger companies recently that say they need “messaging” help. They typically have some core messaging developed as part of a pitch deck, web site or marketing collateral, but it wasn’t developed in a structured way to guide a broader set of communications across various channels and disciplines.Read more

Welcome to Dave Reddy, Marianna Vyridi and Charlie Cooper, bolstering our team of experts to build the “new playbook” for technology marketers.

I love it when a plan comes together. While any day is a good day to quote “The A-Team,” Hannibal Smith’s catch phrase feels particularly appropriate as we announce our newest A-Team member – and as I reflect on Big Valley’s journey over the past four and a half years. As most of you know,Read more

Misalignment is the scourge of the modern marketing department, and it’s no surprise why: So many channels to manage with no way to predict the customer journey. Highly fragmented roles and teams executing on compressed time cycles. Intense pressure to drive business impact, while staff are drowning in disconnected data and unclear strategy. The problemRead more