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Home Archive by category "Story + Content"
Content That Sells: Sales Enablement Content That Works

Creating Sales Enablement Content That Works

By Karen Burke | Communications, Content Marketing, Story + Content | 0 comment | 26 September, 2023 | 0

According to the American Marketing Association, the majority of marketing goes unused by sales — 90 percent of it, in fact. This is a significant problem, especially since 87% of B2B buyers say that content has a big impact on their buying decisions.  Marketing, at its best, influences and enables the sales team and the restRead more

Robot writing with a quill pen

AI can write. It can’t tell your story.

By Laura Bodré | Story + Content | 0 comment | 27 July, 2023 | 4

Yes, AI can write. But it can’t tell your story. As Taylor Berger scrawled across her sign in the early days of the Writers Guild of America protests, “AI doesn’t have childhood trauma.” Leave it to the WGA to have the cleverest placards in the business. But while Ms. Berger’s sign aims to amuse, the debateRead more

RSAC 2023: Last-Minute Cybersecurity Marketing To-Dos

By Karen Burke | Story + Content | 0 comment | 3 April, 2023 | 4

Cybersecurity CMOs are under increasing pressure to generate leads and build brand awareness in a very crowded market. In fact, in a recent interview with CRN, Check Point  Software Co-founder and CEO Gil Shwed lamented that there is “too much innovation” in the space. Customers “cannot review 300 technologies every year,” he added. The RSARead more

RSAC 2023: Notable Sessions at This Year’s Show

By Karen Burke | Story + Content | 0 comment | 21 March, 2023 | 4

I attended my first RSA Conference in 1997. While sessions have changed over the years, the reason why I attend remains the same – I want to learn, but also want to be challenged on expected industry norms. I want to hear fresh, diverse perspectives even on evergreen topics. This year, geopolitics, privacy, incident responseRead more

RSAC 2023: 5 Questions with Linda Gray Martin, Senior Vice President, RSA Conference

By Karen Burke | Communications, Innovation, Interviews + Events, Media + Influencers, Research + Analytics, Silicon Valley, Story + Content | 0 comment | 7 March, 2023 | 0

With more than 25 years of experience in the technology industry, Linda Gray Martin is Senior Vice President of RSA Conference. In this role, Gray Martin’s ultimate goal is to ensure RSAC is the “must-go-to, can’t miss” cybersecurity conference and year-round learning platform for the industry, offering attendees an exceptional experience at its’ global eventsRead more

2022 Lookback and 2023 Predictions: Cybersecurity in the Spotlight

By Josh Swarz | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 17 January, 2023 | 0

With 2022 in the rear view, one thing is crystal clear: 2022 was a banner year for cybersecurity. The year kicked off with Russian cyber-attacks against Ukraine which, while not unprecedented (Russian Attack in 2014), certainly garnered worldwide attention and eventually led to a full blown international crisis. This set the tone for a yearRead more

Blog Like You’re Making Meet the Beatles! (Not Sergeant Pepper’s)

By David Bailey | Story + Content | 0 comment | 28 November, 2022 | 0

We at Big Valley get a lot of satisfaction from helping B2B tech companies inject new life into moribund blogging programs. Time and again, we’ve helped companies embrace an “outside-in” editorial model to attract a bigger, more engaged audience that develops more long-term affinity for the brand. The recipe works, and we aren’t the onlyRead more

Top Conversations in Tech Aug’22: Wrapping up summer with all eyes on the Crypto-fall

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 September, 2022 | 0

Welcome to the August 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2022) and year-over-year (versus AugustRead more

semiconductors layered on top of each other

Top Conversations in Tech Jul’22: The race to win in CHIPS

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 31 August, 2022 | 0

Welcome to the July 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2022) and year-over-year (versus July 2021).    Read more

Top Conversations in Tech Jun’22: AI Ethics surges in June

By Inga Starrett | Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 28 July, 2022 | 0

Welcome to the June 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus May 2022) and year-over-year (versus June 2021).       Read more

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Recent Posts

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  • Content That Sells: Sales Enablement Content That Works

    Creating Sales Enablement Content That Works

    According to the American Marketing Association, the majority of marketing goes unused by

    26 September, 2023
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