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The Roads Most Traveled Take Us to RSA 🚗 For Josh Swarz, myself, and the other seasoned professionals at Big Valley Marketing, trade shows provide an opportunity to further position our clients as thought leaders by sharing their stories with the media. With more than 2,000 shows under our collective belts, Big Valley Leadership, ClientRead more

With more than 25 years of experience in the technology industry, Linda Gray Martin is Senior Vice President of RSA Conference. In this role, Gray Martin’s ultimate goal is to ensure RSAC is the “must-go-to, can’t miss” cybersecurity conference and year-round learning platform for the industry, offering attendees an exceptional experience at its’ global eventsRead more

Everyone working in tech knows CES. And, while my days packed with grand announcements, on-site briefings, award submissions and product reviews might be in the rearview, I can’t help but keep an eye on the show for the giant new screens, better-than-ever computers, cutting-edge robots and other shiny new objects that will no doubt findRead more

  Last month I jumped back into the world of travel and landed in the city of lights at the HLTH 2022 Event in Las Vegas. HLTH is young at just 5 years old, but full of energy. Over 12,000 of the world’s leaders in healthcare and technology converged for 3 days of collaboration, toughRead more

In the constantly changing media and influencer landscape, telling great B2B tech stories – which has always been difficult – has only become harder and harder. Far fewer reporters are covering the space, and those that do are often locked in – sometimes not by choice – to covering only the top five or soRead more

This year marks the 25th anniversary of Black Hat, which will take place from August 6-11 at  Mandalay Bay. In this interview, Steve Wylie, Vice President (Market Pillar Lead, Cybersecurity) and General Manager of Black Hat, reflects on this significant milestone, previews the event’s keynotes and exciting research to be unveiled at the event andRead more