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Home Archive by category "Communications"
Content That Sells: Sales Enablement Content That Works

Creating Sales Enablement Content That Works

By Karen Burke | Communications, Content Marketing, Story + Content | 0 comment | 26 September, 2023 | 0

According to the American Marketing Association, the majority of marketing goes unused by sales — 90 percent of it, in fact. This is a significant problem, especially since 87% of B2B buyers say that content has a big impact on their buying decisions.  Marketing, at its best, influences and enables the sales team and the restRead more

Is AI the future of journalism? Reflections on Pressing Matters, Season 1 with the Big Valley Media + Influence Team

Was This Written By AI? Thoughts On The Future of Journalism.

By Dave Reddy | Communications, Media + Influencers, Pressing Matters | 0 comment | 18 September, 2023 | 2

Writing with soul – can AI do it? As the art – or perhaps the act – of writing becomes increasingly automated, I often wonder what my first PR boss and noted grammarian, the late Fred Hoar, would think of generative AI’s language skills. If your writing wasn’t spot on, Fred would politely inform youRead more

AI in Communications: Friend or Foe?

By Ashley Paula-Legge | Communications, Innovation | 0 comment | 15 June, 2023 | 0

The excitement – and fear – generated by Artificial Intelligence (AI)  makes it hard to know what to think about AI in communications. Much of the conversation has focused on the technology’s job-killing potential as major companies edge closer to replacing employees with AI. It’s hard not to sink  into a doomsday spiral – andRead more

hand holding a pen and writing on printed charts

Goodbye Time and Results, Hello Value and Impact: The New Path to Maximizing PR

By Tim Marklein | Communications, Research + Analytics, Strategy + Positioning | 0 comment | 30 May, 2023 | 0

Public relations and communications skills have never been more important for business and organizational success. However, the functions don’t get the respect they deserve because the industry hasn’t evolved beyond tactical ways of measuring impact. The two dominant methods for “valuing” PR have been time (how most agencies charge for their services) and results (how clients and agencies showRead more

Big Valley Marketing-Richard Simpson on AMEC 2023

Meaningful Metrics In Miami (at AMEC 2023)

By Richard Simpson | Communications, Marketing, Research + Analytics | 0 comment | 24 May, 2023 | 0

The communications industry suffers from the portrayal of basic data observations as insights. At the same time, key insights can often be lost in the noise of data-rich slideware. I was reminded of the challenges in presenting data at the 2023 AMEC Global Summit last week in Miami. (AMEC is an industry association that advocates for PRRead more

RSAC 2023: Tips for In-Person Conferences and How to Make the Biggest Splash

By Andy Shane | Big Valley, Communications, Influencer Marketing, Innovation, Interviews + Events, Marketing, Media + Influencers, Research + Analytics, Silicon Valley, Strategy + Positioning | 0 comment | 15 March, 2023 | 3

The Roads Most Traveled Take Us to RSA 🚗 For Josh Swarz, myself, and the other seasoned professionals at Big Valley Marketing, trade shows provide an opportunity to further position our clients as thought leaders by sharing their stories with the media. With more than 2,000 shows under our collective belts, Big Valley Leadership, ClientRead more

RSAC 2023: 5 Questions with Linda Gray Martin, Senior Vice President, RSA Conference

By Karen Burke | Communications, Innovation, Interviews + Events, Media + Influencers, Research + Analytics, Silicon Valley, Story + Content | 0 comment | 7 March, 2023 | 0

With more than 25 years of experience in the technology industry, Linda Gray Martin is Senior Vice President of RSA Conference. In this role, Gray Martin’s ultimate goal is to ensure RSAC is the “must-go-to, can’t miss” cybersecurity conference and year-round learning platform for the industry, offering attendees an exceptional experience at its’ global eventsRead more

RSA Conference 2022 Event Signage

The Show Goes On: RSA Conference 2022

By Josh Swarz | Big Valley, Communications, Influencer Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 6 June, 2022 | 0

As the curtain goes up on the first in-person RSA Conference since 2020, this year marks something special.    It feels like a lifetime ago since the last show, and a lot has since happened in the world of security. There have been numerous high-profile breaches – from SolarWinds to Colonial Pipeline – that no doubtRead more

Got thought leadership? Think again

By Tim Marklein | Communications, Marketing, Media + Influencers, Social, Story + Content, Strategy + Positioning | 0 comment | 25 May, 2022 | 0

“Thought leadership” is one of the most over-used phrases in technology marketing. Everyone wants it. Most are trying to get it. Very few have it. If you’re in the first two camps, here are a few lessons from the third: Thought leadership is earned, not published. We hear from a lot of marketers that they areRead more

Top Conversations in Tech Apr’22: Blip or Freefall? Too soon to tell

By Inga Starrett | Communications, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 21 May, 2022 | 0

Welcome to the April 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2022) and year-over-year (April 2021).       BigRead more

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  • Content That Sells: Sales Enablement Content That Works

    Creating Sales Enablement Content That Works

    According to the American Marketing Association, the majority of marketing goes unused by

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