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RSAC 2023: Tips for In-Person Conferences and How to Make the Biggest Splash

By Andy Shane | Big Valley, Communications, Influencer Marketing, Innovation, Interviews + Events, Marketing, Media + Influencers, Research + Analytics, Silicon Valley, Strategy + Positioning | 0 comment | 15 March, 2023 | 3

The Roads Most Traveled Take Us to RSA 🚗 For Josh Swarz, myself, and the other seasoned professionals at Big Valley Marketing, trade shows provide an opportunity to further position our clients as thought leaders by sharing their stories with the media. With more than 2,000 shows under our collective belts, Big Valley Leadership, ClientRead more

RSAC 2023: 5 Questions with Linda Gray Martin, Senior Vice President, RSA Conference

By Karen Burke | Communications, Innovation, Interviews + Events, Media + Influencers, Research + Analytics, Silicon Valley, Story + Content | 0 comment | 7 March, 2023 | 0

With more than 25 years of experience in the technology industry, Linda Gray Martin is Senior Vice President of RSA Conference. In this role, Gray Martin’s ultimate goal is to ensure RSAC is the “must-go-to, can’t miss” cybersecurity conference and year-round learning platform for the industry, offering attendees an exceptional experience at its’ global eventsRead more

NRF 2023 Provides Glimpse of ‘What’s Next’ in Retail

By Dan Branley | Ecommerce, Media + Influencers | 0 comment | 23 January, 2023 | 0

Each January the National Retail Federation (NRF) hosts their ‘Big Show’ to showcase emerging trends that consumers and retailers can expect to see and experience in the year ahead. At this year’s event, the news was a mixed shopping bag of innovation, new and lingering challenges and the return of a favorite American pastime: in-personRead more

2022 Lookback and 2023 Predictions: Cybersecurity in the Spotlight

By Josh Swarz | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 17 January, 2023 | 0

With 2022 in the rear view, one thing is crystal clear: 2022 was a banner year for cybersecurity. The year kicked off with Russian cyber-attacks against Ukraine which, while not unprecedented (Russian Attack in 2014), certainly garnered worldwide attention and eventually led to a full blown international crisis. This set the tone for a yearRead more

What to know from CES 2023

By Peter Rydell | Interviews + Events, Media + Influencers, Silicon Valley | 0 comment | 11 January, 2023 | 0

Everyone working in tech knows CES. And, while my days packed with grand announcements, on-site briefings, award submissions and product reviews might be in the rearview, I can’t help but keep an eye on the show for the giant new screens, better-than-ever computers, cutting-edge robots and other shiny new objects that will no doubt findRead more

Top Conversations in Tech Aug’22: Wrapping up summer with all eyes on the Crypto-fall

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 September, 2022 | 0

Welcome to the August 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2022) and year-over-year (versus AugustRead more

Pressing Matters Podcast, from Big Valley Marketing

Introducing: The Pressing Matters Podcast – Conversations with the Top 200 B2B Tech Media + Influencers, as identified by Big Valley Marketing

By Dave Reddy | Interviews + Events, Marketing, Media + Influencers | 0 comment | 14 September, 2022 | 1

In the constantly changing media and influencer landscape, telling great B2B tech stories – which has always been difficult – has only become harder and harder. Far fewer reporters are covering the space, and those that do are often locked in – sometimes not by choice – to covering only the top five or soRead more

semiconductors layered on top of each other

Top Conversations in Tech Jul’22: The race to win in CHIPS

By Inga Starrett | Big Valley, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 31 August, 2022 | 0

Welcome to the July 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2022) and year-over-year (versus July 2021).    Read more

Top Conversations in Tech May’22: Let’s talk about Venture Capital, everyone else is.

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 28 June, 2022 | 0

Welcome to the May 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus April 2022) and year-over-year (versus May 2021).    Read more

Client Partner Michael Lane with Media and Influencer Leads Andy Shane and Joshua Swarz photographed standingin front of the RSA Conference 2022 sign at the Moscone Center.

From Vaccines to Nation-State Attacks: Takeaways from RSA 2022

By Andy Shane | Big Valley, Media + Influencers, Silicon Valley, Strategy + Positioning | 0 comment | 16 June, 2022 | 0

Co-written with Joshua Swarz.  More than 26,000 attendees, including 600+ speakers, 400+ exhibitors, and over 400 members of the media made their way to San Francisco’s Moscone Center and surrounding hotels for the first in-person RSA Conference in more than two years. With friends, clients, and colleagues seeing each other for the first time inRead more

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Recent Posts

  • RSAC 2023: Notable Sessions at This Year’s Show

    I attended my first RSA Conference in 1997. While sessions have changed

    21 March, 2023
  • RSAC 2023: Tips for In-Person Conferences and How to Make the Biggest Splash

    The Roads Most Traveled Take Us to RSA 🚗 For Josh Swarz,

    15 March, 2023
  • Top Conversations in Tech Jan’23: The Matrix was a documentary

    Welcome to the January 2023 edition of Top Conversations in Technology, where we

    10 March, 2023
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