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SILICON VALLEY – Aug. 30, 2022 – Big Valley Marketing today announced the hiring of Steve Kerns as the firm’s first chief marketing officer, a role in which he will be responsible for leading Big Valley’s sales and marketing operations while also serving as a senior consultant to key clients. Kerns will work closely withRead more

Gabriel Bassett is the lead data scientist and a contributing author on the Data Breach Investigations Report team at Verizon Enterprise Solutions, specializing in data science and graph theory applications to cyber security (including VERIS and Attack Flow).  He supports several information security data science conferences, is game architect for the Pros vs Joes CaptureRead more

It’s now more than just remote, hybrid or back to the office policies that companies need to worry about. Just two months ago, when we first glimpsed light at the end of the COVID-19 tunnel, companies were debating whether or not their workforces would return to the office. Now with the Delta variant causing aRead more

In today’s politically charged environment, it isn’t uncommon for companies to want to stay out of politics. “We need to remain neutral,” is a common refrain – especially from smaller companies.  And why not? Political rhetoric, divisiveness and partisanship is now an epidemic in this country. And, for so many leaders it makes sense that they would want to avoid the topic entirely.   Read more

Earlier this month Twitter announced it will allow some employees to work from home “forever” if they wish, as the past few months have proven that working from home is a viable option for a company of their size. It proved to be a bit prescient, or perhaps simply provided the kind of air coverRead more

I realize women are expected to hem and haw about their age, but I’m 50 years old and not at all bummed about it. Frankly, being of a certain age has tangible benefits. I’m tempted to plagiarize Farmers Insurance and say something about resilience and “having seen a thing or two,” but I won’t (asRead more

Last month, Barron’s published an editorial by Alex Friedman and Larry Hatheway on the need for the U.S. to move toward more sustainable capitalism. They were right. For the longest time, Wall Street has been rewarding companies that put shareholder value and profits first, often at the expense of their own employees, suppliers and partners.Read more

Since the beginning of this epidemic, one positive part of our ‘new normal’ has been the emergence of what CNN anchor Chris Cuomo dubs ‘AmeriCANs.’ While the ranks of these AmeriCANs include people going the extra mile for their neighbor, as well as the front-line workers doing extraordinary work on the public’s behalf, corporations are also stepping up. From car companies, like GM and Hyundai offering financial relief to their customers to companies like Salesforce pledging no significant layoffs over the next three months, these companies are both buildingRead more

In times of crisis, leaders must communicate quickly, clearly and continuously. I remember witnessing this first-hand working with American Airlines following the 9/11 terrorist attacks. That crisis was unprecedented for its time, as the entire U.S. national airspace was shut down in the wake of the attacks. Thus, there was no way for the airline’sRead more

Misalignment is the scourge of the modern marketing department, and it’s no surprise why: So many channels to manage with no way to predict the customer journey. Highly fragmented roles and teams executing on compressed time cycles. Intense pressure to drive business impact, while staff are drowning in disconnected data and unclear strategy. The problemRead more