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2022 Lookback and 2023 Predictions: Cybersecurity in the Spotlight

By Josh Swarz | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 17 January, 2023 | 0

With 2022 in the rear view, one thing is crystal clear: 2022 was a banner year for cybersecurity. The year kicked off with Russian cyber-attacks against Ukraine which, while not unprecedented (Russian Attack in 2014), certainly garnered worldwide attention and eventually led to a full blown international crisis. This set the tone for a yearRead more

Reflections From My 16-Week Parental Leave

By Josh Swarz | Uncategorized | 0 comment | 15 December, 2022 | 1

Josh Swarz – Cybersecurity Media + Influencer Lead When I first found out that I was going to be a dad, my initial shock and excitement quickly led to some big questions. What type of father will I be? How do you change a diaper? Will she like me? And of course – because theRead more

RSA Conference 2022 Event Signage

The Show Goes On: RSA Conference 2022

By Josh Swarz | Big Valley, Communications, Influencer Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | 0 comment | 6 June, 2022 | 0

As the curtain goes up on the first in-person RSA Conference since 2020, this year marks something special.    It feels like a lifetime ago since the last show, and a lot has since happened in the world of security. There have been numerous high-profile breaches – from SolarWinds to Colonial Pipeline – that no doubtRead more

Why Cybersecurity Must be a Top Priority in 2022

By Josh Swarz | Influencer Marketing, Marketing, Media + Influencers | 0 comment | 24 January, 2022 | 1

2021 was a record year for cybersecurity. From SolarWinds, which the President of Microsoft called “the largest cyberattack ever,” to Colonial Pipeline and the log4j vulnerability – it seemed like there was a new headline every week. Our Top Conversations in Tech reflected that, with cybersecurity staying in the top 10 for almost the entireRead more

Politics Has Crept into the Private Sector, There’s No Going Back

By Josh Swarz | Communications, Company Culture, Marketing, Media + Influencers, Strategy + Positioning | 0 comment | 2 June, 2021 | 0

In today’s politically charged environment, it isn’t uncommon for companies to want to stay out of politics. “We need to remain neutral,” is a common refrain – especially from smaller companies.  And why not? Political rhetoric, divisiveness and partisanship is now an epidemic in this country. And, for so many leaders it makes sense that they would want to avoid the topic entirely.   Read more

Covering Cybersecurity: Past and Present

By Josh Swarz | Big Valley, Influencer Marketing, Media + Influencers | 0 comment | 17 March, 2021 | 2

With global cyber-attacks again seizing headlines, I’ve been thinking about how cybersecurity coverage has evolved over the years. In the last 12 months alone, the topic “cybersecurity” fluctuated wildly in our Top Conversations in Tech – ranging from the #9 spot to #16. We’ve seen the coverage of the topic spike every time there isRead more

Times Are Changing and the PR Industry Needs to Change Too

By Josh Swarz | Big Valley, Communications, Media + Influencers | 0 comment | 16 December, 2020 | 2

Long after we close the books on 2020, the impact of COVID-19 will remain – not only for the lives lost to the pandemic but also for the truly seismic changes it forced in the way we work. And while every industry was forced to undergo sharp, sometimes painful transformations in the last 12 months,Read more

Covering COVID-19: A Broadcast Perspective

By Josh Swarz | Communications, Media + Influencers | 0 comment | 9 September, 2020 | 0

2020 has been quite the year for news: COVID-19, mass unemployment, social justice protests in the streets, a wildly fluctuating stock market – and then we have the upcoming elections. All this has forced an increasingly stretched media to become even more selective about what it covers. In my last blog post, I spoke withRead more

The Impact of 24/7 ‘Breaking News’ on U.S. Media

By Josh Swarz | Communications, Influencer Marketing, Media + Influencers, Strategy | 0 comment | 4 June, 2020 | 0

In recent years, a financially strapped media industry has been tasked with the impossible job of doing more with less. This could not be any clearer than it is now. The joke among reporters is that even in the best of times, the media industry is usually in a depression. That may be a bit of exaggeration, but these are clearly not the best of times.Read more

Now is the Time for the Private Sector to Shine

By Josh Swarz | Silicon Valley, Strategy | 0 comment | 28 April, 2020 | 0

Since the beginning of this epidemic, one positive part of our ‘new normal’ has been the emergence of what CNN anchor Chris Cuomo dubs ‘AmeriCANs.’ While the ranks of these AmeriCANs include people going the extra mile for their neighbor, as well as the front-line workers doing extraordinary work on the public’s behalf, corporations are also stepping up. From car companies, like GM and Hyundai offering financial relief to their customers to companies like Salesforce pledging no significant layoffs over the next three months, these companies are both buildingRead more

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