By Taylor Voges, PhD and Amber Daugherty, MCMWho is the one of the most trusted technology companies in 2024? Take a moment. What comes to mind?You might name Apple, Google, or Microsoft. Or Meta. Ama
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By Arianna Crawford, The Social Media ExplorerThe Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platfor
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Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects
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By Scott FriedmanThe AI revolution just commoditized everything you thought made you special. Your content, your messaging, your “thought leadership”—it’s all replicable with a prompt. Every marketer
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By Karen Burke and Chris PalmWith Black Hat USA 2025 now officially over, it’s time to reflect on what we saw and heard. With Black Hat reporting fewer in-person attendees than last year, attendance d
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By Alexis HarrisonThis week at Black Hat USA, over 20,000 attendees will descend on Las Vegas, including security engineers, researchers, CISOs, public and private sector security professionals from a
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By Arianna Crawford, The Social Media ExplorerThe Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platfor
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The Architecture of AIWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This
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It's halftime. The second half of 2025 is already in motion, and if you're a marketing leader, you're likely facing a mix of fatigue, budget pressure, and the looming need to prove impact fast.So here
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By Karen BurkeBlack Hat, one of the industry’s signature events, will take place from August 2-7 at Mandalay Bay in Las Vegas. In this interview, Steve Wylie, Vice President and General Manager of Bla
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By Arianna Crawford, The Social Media ExplorerThe Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platfor
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The VentureBeat Transform conference in San Francisco late last month was a two-day immersion in AI — a firehose of ideas, insights, and occasionally brain-scrambling jargon. But beneath the technical
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Infrastructure Access and the Diversification of AIWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers ma
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This blog was co-written by Scott Friedman and Mel Johnson.B2B technology companies are caught in a perfect storm: breakneck innovation with AI, increasing buyer expectations, and more complex and com
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Part 2: How to Activate Your Customers and Accelerate GrowthIn Part 1, we made the case for a significant opportunity in marketing strategy: shifting from a focus solely on acquisition to one that ful
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Because the algorithm favors people, not logos, and your executives are busy being executives.The Company LinkedIn Page Isn’t EnoughIt’s a critical part of your digital presence. It’s where people go
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“We need more leads.”It’s a familiar refrain in the CMO playbook, and it’s visible, measurable, and often the fastest way to show impact. But what if we told you that the greatest opportunity for stra
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It’s undeniable that Facebook is no longer what it once was. Putting aside the controversies around mismanagement of private data and platforming misinformation and incendiary content, the heart of Fa
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Marketing leaders are under pressure. Expectations are rising. Budgets aren’t.You’re launching campaigns, refining messaging, running webinars, and briefing executives. But something’s off. The result
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Supply Chain in the SpotlightWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance
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For most of Big Valley’s B2B tech clients, LinkedIn is the sole focus of their social media strategies. It is not just a place to invest, it is THE investment. And that’s because LinkedIn has been all
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