Executing effective B2B social media is often similar to B2C social media, but also completely different. In the B2B world, it’s not as relevant or acceptable to post memes or use the “cool best frien
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If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media
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A few years ago, I helped my folks pack up and move to a new place. During the packing and purging of decades of accumulated stuff, my Mom invited me to peruse the bookshelves and take anything of int
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DeepSeek Stole the Show… but Not ReallyWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their
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I expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, particularly when so many writers miss the mark. I should kno
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By Dave ReddyPractice Lead, Media + InfluencersHost, Pressing Matters podcastIn the fourth part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strat
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Several years ago, I was pleasantly surprised to see and hear content strategy discussed more in B2B technology tradeshow panels and conversations.At one show in particular, I saw leading brands addre
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Did you expect the week of January 27th to start off with a sharp drop of over $100B+ in Wall Street stocks? For news outlets to cover a seemingly unknown artificial intelligence organization with gre
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Call Mulder: The Case of Mysterious Drone SightingsWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers ma
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By Dave ReddyPractice Lead, Media + InfluencersHost, Pressing Matters podcastIn the third part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strate
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What makes a poor POV? Let's take a look at this article, "Yes, AI Will Take Your Job" as an example.AI is progressing at such a rapid pace that it will soon replace every human job, across all indust
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What makes a great POV? I like this WSJ piece, "How AI Could Keep Young Workers From Getting the Skills They Need" for several reasons. First, it’s not mindless bomb-throwing or clickbait nonsense. Th
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By Dave ReddyPractice Lead, Media + InfluencersHost, Pressing Matters podcastIn the second part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strat
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By Dave ReddyPractice Lead, Media + InfluencersHost, Pressing Matters podcast This is the first in a series of posts on how the B2B tech media landscape is changing and how those changes are impa
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It’s not easy for a B2B tech company to break through with earned media.Editorial teams continue to shrink. Only the biggest of the big tech giants is covered with regularity. And very few of tech's d
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The Predicted Impact of Trump 2.0 Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their rele
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This fall, I attended the Axios BFD Summit in New York City. The annual dealmakers summit was a half-day event consisting of engaging 20-minute on-stage discussions between top executives and Axios ed
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Engaging AI Reporters During a Hype CycleBy Ashley Paula-LeggeIf you’re in a communications role for an AI company that doesn’t have the brand recognition of Big Tech or let’s say Perplexity, Nvidia o
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The human body, tech companies and artificial intelligence all walk into a Las Vegas bar...Last month, I had the privilege of exploring the future of human health and technology at the annual HLTH con
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By Scott FriedmanBig Valley’s “AI Disclosure and Transparency: Closing the Trust Gap” report was designed to inspire wider awareness of AI dialogues and inspire business, marketing and communications
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Is this our new normal?Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This
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