Unicorns are a phenomenon. Over the past 18 months, they have gone from mythical creature to tech meme – spawning greed and envy for global entrepreneurs, investors and recruiters, while feeding the tech media engine with endless news stories, leader boards and Fortune cover stories. The “unicorn” concept was coined in Nov’13 by venture capitalist Aileen Lee, and refers to privately held start-upRead more
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Communications, Entrepreneurship, Marketing, Research + Analytics, Silicon Valley, Social | Comments are Closed | 13 April, 2016 | 0
Impressions are definitely not what they seem. At first, they were used as a foundational unit of measure for publishers and advertisers, who built an entire economy negotiating to buy impressions by the thousands. They evolved into a lingua franca of marketing measurement, providing a comparable way to evaluate reach (impressions) and efficiency (CPM) acrossRead more
Communications, Digital, Marketing, Research + Analytics, Social | Comments are Closed | 4 April, 2014 | 0
As a long-time content marketer and public relations guy, I was intrigued — and conflicted — to see this headline yesterday: PR is 80% more effective than marketing Skipping past the headline capitalization issues (“Is” should be and “than” should not), half of me screamed “yes” and half of me sighed “oh no.” Then the data junkieRead more
Communications, Digital, Entrepreneurship, Innovation, Marketing, Research + Analytics, Silicon Valley, Social | Comments are Closed | 21 January, 2014 | 0
I’m not the first to say it, and I won’t be the last: Silicon Valley is a special place. Sure it’s where most of the world’s leading-edge technology was born, but it’s so much more than that. It’s a culture, it’s an organism — and dare I say, it’s a convergence. Where top brains meetRead more
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