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Home Archive by category "Communications" (Page 5)

Tech Trends in September 2020: A Shift in Focus

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 29 October, 2020 | 0

Welcome to the September 2020 edition of Top Conversations in Tech, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2020) and year-over-year (versus September 2019).  In the top 10, we saw modest shifts month to month with no changesRead more

Learning to Avoid Pitfalls in Marketing from Quibi

By Tim Marklein | Communications, Entrepreneurship, Innovation, Marketing, Strategy + Positioning | Comments are Closed | 22 October, 2020 | 0

Jeffrey Katzenberg and Meg Whitman announced to the world yesterday what many of us suspected all along: Quibi is one of the most expensive flops in the history of tech. Kinda like Ishtar, but the streaming tech version. What made the flop so spectacular was the investment behind it: $1.75 billion. (That’s the money they raised, not theRead more

Election Media Impact: What’s a B2B Comms Pro to Do?

By Dave Reddy | Communications | Comments are Closed | 7 October, 2020 | 1

Every presidential election subsumes a massive percentage of the news hole. But like everything else about 2020, this one’s going to be an absolute cluster. COVID. Trump. RBG. Taxes. Protests. The Melania Tapes. And there’s more to come, no doubt. And covering it all is a media so bifurcated that CNN’s opinion desk is consideredRead more

August 2020 Tech Trends: Focus Shifts to Contact Tracing

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 24 September, 2020 | 2

Welcome to the August 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising, and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2020) andRead more

Broadcast journalism on set

Navigating COVID PR Strategies

By Joshua Swarz | Communications, Media + Influencers | Comments are Closed | 9 September, 2020 | 0

2020 has been quite the year for news: COVID-19, mass unemployment, social justice protests in the streets, a wildly fluctuating stock market – and then we have the upcoming elections. All this has forced an increasingly stretched media to become even more selective about what it covers. In my last blog post, I spoke withRead more

July 2020 Tech Trends Overview

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 31 August, 2020 | 4

Welcome to the July 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we’ll focus on changes in news and blog citation volumes month-over-month (versus June 2020) andRead more

How COVID-19 Reshaped Tech Conversations

By Tim Marklein | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 30 July, 2020 | 1

The emergence of the novel coronavirus in late 2019 marked the beginning of a massive social, business and economic upheaval. By March 2020, entire industries were shutting down. Many millions of people were left without jobs, and hundreds of millions more were instructed to work from home. Within the tech industry, companies mobilized to respondRead more

The Impact of 24/7 ‘Breaking News’ on U.S. Media

By Joshua Swarz | Communications, Influencer Marketing, Media + Influencers, Strategy | Comments are Closed | 4 June, 2020 | 0

In recent years, a financially strapped media industry has been tasked with the impossible job of doing more with less. This could not be any clearer than it is now. The joke among reporters is that even in the best of times, the media industry is usually in a depression. That may be a bit of exaggeration, but these are clearly not the best of times.Read more

Sustainable Business in Today’s World

By Marianna Vyridi | Communications, Marketing, Social | Comments are Closed | 13 May, 2020 | 0

Last month, Barron’s published an editorial by Alex Friedman and Larry Hatheway on the need for the U.S. to move toward more sustainable capitalism. They were right. For the longest time, Wall Street has been rewarding companies that put shareholder value and profits first, often at the expense of their own employees, suppliers and partners.Read more

Virtual Presentation Skills for Leaders

By David Nieland | Communications | Comments are Closed | 21 April, 2020 | 4

In times of crisis, leaders must communicate quickly, clearly and continuously. I remember witnessing this first-hand working with American Airlines following the 9/11 terrorist attacks. That crisis was unprecedented for its time, as the entire U.S. national airspace was shut down in the wake of the attacks. Thus, there was no way for the airline’sRead more

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