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When I started Big Valley 10 years ago, we had ambition but not much firepower. My vision was to transform the technology marketing landscape with a “team of experts” approach focused on strategy, content, media and analytics – led by experienced Client Partners. At the time, I wrote “Silicon Valley deserves more,” and we intendedRead more

It’s now more than just remote, hybrid or back to the office policies that companies need to worry about. Just two months ago, when we first glimpsed light at the end of the COVID-19 tunnel, companies were debating whether or not their workforces would return to the office. Now with the Delta variant causing aRead more

In today’s politically charged environment, it isn’t uncommon for companies to want to stay out of politics. “We need to remain neutral,” is a common refrain – especially from smaller companies.  And why not? Political rhetoric, divisiveness and partisanship is now an epidemic in this country. And, for so many leaders it makes sense that they would want to avoid the topic entirely.   Read more

Earlier this month Twitter announced it will allow some employees to work from home “forever” if they wish, as the past few months have proven that working from home is a viable option for a company of their size. It proved to be a bit prescient, or perhaps simply provided the kind of air coverRead more