Blog

I expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, particularly when so many writers miss the mark. I should know. Earlier in my career, I opened an email from a new client about a piece I’d ghosted for him. WithRead more

Several years ago, I was pleasantly surprised to see and hear content strategy discussed more in B2B technology tradeshow panels and conversations. At one show in particular, I saw leading brands address the power of visual storytelling and heard various CMOs talk about how they try to involve customers and the broader community in theRead more

Call Mulder: The Case of Mysterious Drone Sightings Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in December 2024 versus November 2024 and December 2023. We currently monitor 270+ topics,Read more

What makes a poor POV? Let’s take a look at this article, “Yes, AI Will Take Your Job” as an example. AI is progressing at such a rapid pace that it will soon replace every human job, across all industries, within the next decade. There’s no need for debate—automation is inevitable, and resistance is futile.Read more

What makes a great POV? I like this WSJ piece, “How AI Could Keep Young Workers From Getting the Skills They Need” for several reasons. First, it’s not mindless bomb-throwing or clickbait nonsense. The author – an academic who teaches at Santa Barbara – presents a balanced perspective on AI that’s fair to both sidesRead more

It’s not easy for a B2B tech company to break through with earned media. Editorial teams continue to shrink. Only the biggest of the big tech giants is covered with regularity. And very few of tech’s dwindling media outlets dedicate resources to product news anymore. Real-world customer stories still command attention. But we know thatRead more

The Predicted Impact of Trump 2.0  Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in November 2024 versus October 2024 and November 2023. We currently monitor 270+ topics, with dataRead more

By Scott Friedman Big Valley’s “AI Disclosure and Transparency: Closing the Trust Gap” report was designed to inspire wider awareness of AI dialogues and inspire business, marketing and communications leaders to engage in more conversation about the use of AI in their product and business decision making. One key question the report focused on: WhatRead more

Is this our new normal? Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in September 2024 versus August 2024 and September 2023. We currently monitor 270+ topics, with data andRead more

Regulations, Fraud, and the Election Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in August 2024 versus July 2024 and August 2023. We currently monitor 270+ topics, with data andRead more