In today’s politically charged environment, it isn’t uncommon for companies to want to stay out of politics. “We need to remain neutral,” is a common refrain – especially from smaller companies. And why not? Political rhetoric, divisiveness and partisanship is now an epidemic in this country. And, for so many leaders it makes sense that they would want to avoid the topic entirely. Read more
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Communications, Company Culture, Marketing, Media + Influencers, Strategy + Positioning | Comments are Closed | 2 June, 2021 | 0
Communications, Digital, Marketing, Research + Analytics, Social | Comments are Closed | 11 September, 2018 | 2
Misalignment is the scourge of the modern marketing department, and it’s no surprise why: So many channels to manage with no way to predict the customer journey. Highly fragmented roles and teams executing on compressed time cycles. Intense pressure to drive business impact, while staff are drowning in disconnected data and unclear strategy. The problemRead more
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