Blog

Welcome to the November 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus October 2022) and year-over-year (versus NovemberRead more

We at Big Valley get a lot of satisfaction from helping B2B tech companies inject new life into moribund blogging programs. Time and again, we’ve helped companies embrace an “outside-in” editorial model to attract a bigger, more engaged audience that develops more long-term affinity for the brand. The recipe works, and we aren’t the onlyRead more

Welcome to the October 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2022) and year-over-year (versus OctoberRead more

Welcome to the September 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2022) and year-over-year (versus September 2021). Read more

In collaboration with Forest Taylor. For years, marketers have been forced to prioritize brand or demand, making difficult decisions to shift budgets between the two when new challenges arose—such as a new product, competitive shift, or other market disruption. Brand often lost this tug of war as the urgency of the moment drove marketers toRead more

Welcome to the August 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2022) and year-over-year (versus AugustRead more

In the constantly changing media and influencer landscape, telling great B2B tech stories – which has always been difficult – has only become harder and harder. Far fewer reporters are covering the space, and those that do are often locked in – sometimes not by choice – to covering only the top five or soRead more

Welcome to the July 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus  June 2022) and year-over-year (versus JulyRead more

Welcome to the June 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus May 2022) and year-over-year (versus June 2021).       Read more

I detest the term “thought leadership.” It’s a pet peeve, but thought leadership isn’t something that you somehow “do.” Tim Marklein nails it when he makes the case that this is something that has to be earned. It’s not to be – or shouldn’t be – lumped into the same sentence with demand generation. SplittingRead more