Several years ago, I was pleasantly surprised to see and hear content strategy discussed more in B2B technology tradeshow panels and conversations. At one show in particular, I saw leading brands address the power of visual storytelling and heard various CMOs talk about how they try to involve customers and the broader community in theRead more
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It’s not easy for a B2B tech company to break through with earned media. Editorial teams continue to shrink. Only the biggest of the big tech giants is covered with regularity. And very few of tech’s dwindling media outlets dedicate resources to product news anymore. Real-world customer stories still command attention. But we know thatRead more
Big Valley, Communications, Content Marketing, Story + Content | Comments are Closed | 13 November, 2024 | 0
By Scott Friedman Big Valley’s “AI Disclosure and Transparency: Closing the Trust Gap” report was designed to inspire wider awareness of AI dialogues and inspire business, marketing and communications leaders to engage in more conversation about the use of AI in their product and business decision making. One key question the report focused on: WhatRead more
Welcome to the January 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more
Welcome to the December 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more
Welcome to the November 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more
Welcome to the October 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more
Welcome to the September 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-month (versus August 2023)Read more
Welcome to the August 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versusRead more
Welcome to the July 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2023) andRead more
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