Blog

By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the second part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy explores the evolution of paid opportunities and their role in today’s communications plans.   TheRead more

By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast   This is the first in a series of posts on how the B2B tech media landscape is changing and how those changes are impacting how brands shape their editorial plans.   Pitching B2B tech isn’t for the faint of heart. I’ve personallyRead more

In the fast-paced world of technology and business, one trend stands out like a glitch in the system: tech executives are delivering increasingly bland and uninspired commentary. This phenomenon, best described as “milquetoast communication,” has reached near-epidemic levels. It wasn’t always like this. Over the years, I’ve noticed a significant decline in the number ofRead more

Late last month, hundreds of technology, visionaries and media, descended on downtown Toronto for the Collision 2024 conference to share ideas, articulate emerging technologies and innovations that will shape and change our future. From space start-ups to security companies, to technology titans and major venture capitalists, and more, this year’s Collision brought together the brightestRead more

Collision Toronto 2024 (aka Web Summit Vancouver starting May 2025) is a wrap. According to the University of Toronto, Collision – billed as the fastest-growing technology event in North America – brought approximately 40,000 attendees, including more than 1,600 startups and 700 investors from across the globe. Three Big Valley Marketing clients attended and spokeRead more

By Big Valley Media + Influencer Leads Josh Swarz and Andy Shane Black Hat USA, which gathers a mix of hackers, threat intelligence analysts, and corporate security folks, returns to Las Vegas’s Mandalay Bay Convention Center this August. Black Hat USA 2023 is expected to bring the heat (literally! It’s been over 100 degrees inRead more

As the curtain goes up on RSA 2023, this year in cybersecurity has started off red hot – from Russia’s continued attacks against Ukraine via WhisperGate, to the announcement of ChatGPT which has sparked a larger discussion on generative AI and its impact on cybersecurity.  While last year’s conference still felt some of the pandemic’sRead more

By Big Valley Media + Influencer Leads Andy Shane and Josh Swarz Spotlight: Meet the Media Covering RSA With the RSA Conference fast approaching, we thought it would be fun and insightful to ‘turn the tables’ on some of the journalists we work with on a daily basis – to ask them some questions, andRead more

Cybersecurity CMOs are under increasing pressure to generate leads and build brand awareness in a very crowded market. In fact, in a recent interview with CRN, Check Point  Software Co-founder and CEO Gil Shwed lamented that there is “too much innovation” in the space. Customers “cannot review 300 technologies every year,” he added. The RSARead more

With RSA rapidly approaching and the looming specter of COVID lifting, attendance is expected to be back to pre-pandemic levels. Along with the conference itself, many will attend a variety of parties that will be thrown — all in an effort to reconnect with colleagues, meet new people, and unwind. I know Josh Swarz andRead more