Blog

This blog was co-authored by Joshua Swarz and Andy Shane. Over the past 20 years, cybersecurity has made its way into the public sphere of conversation. The days of companies ignoring cyberattacks are gone. Ransomware attacks against private companies have become commonplace and the government even has a department, the Cybersecurity and Infrastructure Security AgencyRead more

By Big Valley Media + Influencer Leads Andy Shane and Josh Swarz Spotlight: Meet the Media Covering RSA With the RSA Conference fast approaching, we thought it would be fun and insightful to ‘turn the tables’ on some of the journalists we work with on a daily basis – to ask them some questions, andRead more

With RSA rapidly approaching and the looming specter of COVID lifting, attendance is expected to be back to pre-pandemic levels. Along with the conference itself, many will attend a variety of parties that will be thrown — all in an effort to reconnect with colleagues, meet new people, and unwind. I know Josh Swarz andRead more

The Roads Most Traveled Take Us to RSA 🚗 For Josh Swarz, myself, and the other seasoned professionals at Big Valley Marketing, trade shows provide an opportunity to further position our clients as thought leaders by sharing their stories with the media. With more than 2,000 shows under our collective belts, Big Valley Leadership, ClientRead more

Co-written with Joshua Swarz.  More than 26,000 attendees, including 600+ speakers, 400+ exhibitors, and over 400 members of the media made their way to San Francisco’s Moscone Center and surrounding hotels for the first in-person RSA Conference in more than two years. With friends, clients, and colleagues seeing each other for the first time inRead more