Big ValleyBig ValleyBig ValleyBig Valley
  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT

Blog

Home Articles posted by Karen Burke (Page 2)

DNS Security Evolution with Dr. Mockapetris

By Karen Burke | Story + Content, Tech Industry Events | Comments are Closed | 10 April, 2024 | 1

With AI expected to dominate this year’s RSAC sessions and keynotes, we spoke with Dr. Paul Mockapetris, the inventor of the Domain Name System (DNS), about the role of AI on cybersecurity, the latest about DNS-based risks, and what it takes to become an impactful leader in the tech industry. Note: This interview has beenRead more

Content That Sells: Sales Enablement Content That Works

Creating Effective Sales Enablement Content

By Karen Burke | Communications, Content Marketing, Story + Content | Comments are Closed | 26 September, 2023 | 0

According to the American Marketing Association, the majority of marketing goes unused by sales — 90 percent of it, in fact. This is a significant problem, especially since 87% of B2B buyers say that content has a big impact on their buying decisions.  Marketing, at its best, influences and enables the sales team and the restRead more

Top Cybersecurity Trends from Black Hat 2023

By Karen Burke | Interviews + Events | Comments are Closed | 17 August, 2023 | 0

Co-authored by Andy Shane and Joshua Swarz.  During her opening Black Hat 2023 keynote, “Guardians of the AI Era: Navigating the Cybersecurity Landscape of Tomorrow,” Maria Markstedter, Founder and CEO, Azeria Labs, said, “The corporate AI arms race has begun.” While the race may have begun, it still appears to be early days based onRead more

RSAC 2023: Branding Tips to Help You Stand Out

By Karen Burke | Story + Content | Comments are Closed | 3 April, 2023 | 4

Cybersecurity CMOs are under increasing pressure to generate leads and build brand awareness in a very crowded market. In fact, in a recent interview with CRN, Check Point  Software Co-founder and CEO Gil Shwed lamented that there is “too much innovation” in the space. Customers “cannot review 300 technologies every year,” he added. The RSARead more

Key Highlights from RSAC 2023

By Karen Burke | Story + Content | Comments are Closed | 21 March, 2023 | 4

I attended my first RSA Conference in 1997. While sessions have changed over the years, the reason why I attend remains the same – I want to learn, but also want to be challenged on expected industry norms. I want to hear fresh, diverse perspectives even on evergreen topics. This year, geopolitics, privacy, incident responseRead more

Future of Cybersecurity: Insights from Linda Gray Martin

By Karen Burke | Communications, Innovation, Interviews + Events, Media + Influencers, Research + Analytics, Silicon Valley, Story + Content | Comments are Closed | 7 March, 2023 | 0

With more than 25 years of experience in the technology industry, Linda Gray Martin is Senior Vice President of RSA Conference. In this role, Gray Martin’s ultimate goal is to ensure RSAC is the “must-go-to, can’t miss” cybersecurity conference and year-round learning platform for the industry, offering attendees an exceptional experience at its’ global eventsRead more

Image of Black Hat Conference

Black Hat 2022 Insights with Steve Wylie

By Karen Burke | Interviews + Events | Comments are Closed | 1 August, 2022 | 0

This year marks the 25th anniversary of Black Hat, which will take place from August 6-11 at  Mandalay Bay. In this interview, Steve Wylie, Vice President (Market Pillar Lead, Cybersecurity) and General Manager of Black Hat, reflects on this significant milestone, previews the event’s keynotes and exciting research to be unveiled at the event andRead more

Verizon 2022 Data Breach Investigations Report Highlights

By Karen Burke | Story + Content | Comments are Closed | 31 May, 2022 | 0

Gabriel Bassett is the lead data scientist and a contributing author on the Data Breach Investigations Report team at Verizon Enterprise Solutions, specializing in data science and graph theory applications to cyber security (including VERIS and Attack Flow).  He supports several information security data science conferences, is game architect for the Pros vs Joes CaptureRead more

12

Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.

Connect

I want to hire Big Valley

hireus@bigvalley.co


I want to work for Big Valley

workwithus@bigvalley.co

Follow us
  • LinkedIn

Recent Posts

  • Top Conversations in Tech: January 2026

    AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives

    25 February, 2026
  • The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content

    By Adriana Nguyen, Senior Social Media Manager Not all AI tools are

    30 January, 2026
  • Top Conversations in Tech: 2025 Year in Review

    AI Kept the Crown. Execution Set the Standard. Agents broke out, control

    26 January, 2026
Copyright 2024 Big Valley Marketing | All Rights Reserved
  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT
Big Valley