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Welcome to the February 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus January 2021) and year-over-year (versus February 2020).    Top 10 Analysis: BitcoinRead more

With global cyber-attacks again seizing headlines, I’ve been thinking about how cybersecurity coverage has evolved over the years. In the last 12 months alone, the topic “cybersecurity” fluctuated wildly in our Top Conversations in Tech – ranging from the #9 spot to #16. We’ve seen the coverage of the topic spike every time there isRead more

Each month Big Valley tracks top conversations in tech and it’s hardly a surprise to learn that Software as a Service (SaaS) loomed as a big topic of interest in January. Even before we understood the full magnitude of the impact that Covid would have on businesses, Gartner was predicting that SaaS would generate aroundRead more

Welcome to the December 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus November 2020) andRead more

News, by definition, is always being refreshed by the world it mirrors. A year ago, few if any of us even knew the word “COVID” or “coronavirus.” And pandemics were something that happened long, long ago in a black-and-white world. Still, news – paradoxically – has a predictably about it, even in the unpredictable worldRead more

Welcome to the November 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus October 2020) and year-over-year (versus November 2019).  Remember aRead more

Long after we close the books on 2020, the impact of COVID-19 will remain – not only for the lives lost to the pandemic but also for the truly seismic changes it forced in the way we work. And while every industry was forced to undergo sharp, sometimes painful transformations in the last 12 months,Read more

Technology is a fascinating, changing story but it’s not always easy to understand. That’s something to keep front-of-mind before sitting down with a reporter. The other thing to remember is that many – maybe most? – of the tech writers you’re going to meet aren’t tech experts. That doesn’t mean they can’t grasp the nuancesRead more

Five Tips for Executives In Search of the Right Ghost Writer I expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, particularly when so many writers miss the mark. I should know. Earlier in my career, I opened an email fromRead more

Why Do So Few Break Through? When I started out in tech in the Valley, we were still producing physical clip reports using x-acto knives and Elmer’s paste. The office memo was far more commonplace than a relatively new innovation called email. There were dozens of industry publications dedicated to the burgeoning PC revolution, withRead more