Last week, I was fortunate enough to spend a couple of days in sunny Northern California with Big Valley’s Founder & CEO, Tim Marklein, at the SaaStr Annual AI Summit. I’ve been working in SaaS since 2010…and the urgency and genuine excitement of this conference have me energized and curious about the future of ourRead more
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Why even the best marketing leaders feel stuck—and how to break through. Being a senior marketing leader can sometimes feel like walking a tightrope…alone. You’re expected to be the creative visionary and the data-driven operator. You’re the one translating between brand, product, sales, and the boardroom. Every department has ideas for what marketing should beRead more
Last week, Big Valley Marketing announced three expanded strategic services to help B2B companies build brand reputation, drive demand generation, and strengthen intelligent decision-making. One of those services is the brand-new Marketing Strategy practice, which I’m thrilled to lead. Our Marketing Strategy practice helps clients align marketing initiatives with business priorities and build resilient, high-performingRead more
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