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Home Archive by category "Marketing" (Page 2)

Tech Trends of June 2021: A Comprehensive Look

By Inga Starrett | Big Valley, Content Marketing, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 27 July, 2021 | 0

Welcome to the June 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus  May  2021) and year-over-year (versus  June  2020).     Read more

May 2021 Tech Update: The Rise of Ransomware

By Inga Starrett | Big Valley, Communications, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 30 June, 2021 | 0

Welcome to the May 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus April 2021) and year-over-year (versus May 2020).    Trending: May 2021 was amazing if you are aRead more

Activism in the Corporate Sector

By Joshua Swarz | Communications, Company Culture, Marketing, Media + Influencers, Strategy + Positioning | Comments are Closed | 2 June, 2021 | 0

In today’s politically charged environment, it isn’t uncommon for companies to want to stay out of politics. “We need to remain neutral,” is a common refrain – especially from smaller companies.  And why not? Political rhetoric, divisiveness and partisanship is now an epidemic in this country. And, for so many leaders it makes sense that they would want to avoid the topic entirely.   Read more

April 2021 Emerging Tech Trends: Cryptocurrency’s Rise

By Inga Starrett | Big Valley, Communications, Content Marketing, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Social, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 25 May, 2021 | 0

Welcome to the April 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2021) and year-over-year (versus April 2020).     Trending: So, it’s interesting to see how tech conversationsRead more

How to Communicate with Non-Tech Reporters

By Dave Reddy | Big Valley, Influencer Marketing, Marketing, Media + Influencers, Research + Analytics, Silicon Valley, Social | Comments are Closed | 5 May, 2021 | 0

Four months after publishing its 2020 State of Tech Journalism Report, Muckrack dropped its 2021 State of Journalism Report this week. There are many similarities between reporters in general and tech beat reporters, but the story is in the differences – two in particular: how reporters view the quality and presentation of information we share;Read more

Tech Trends in September 2020: A Shift in Focus

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 29 October, 2020 | 0

Welcome to the September 2020 edition of Top Conversations in Tech, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2020) and year-over-year (versus September 2019).  In the top 10, we saw modest shifts month to month with no changesRead more

Learning to Avoid Pitfalls in Marketing from Quibi

By Tim Marklein | Communications, Entrepreneurship, Innovation, Marketing, Strategy + Positioning | Comments are Closed | 22 October, 2020 | 0

Jeffrey Katzenberg and Meg Whitman announced to the world yesterday what many of us suspected all along: Quibi is one of the most expensive flops in the history of tech. Kinda like Ishtar, but the streaming tech version. What made the flop so spectacular was the investment behind it: $1.75 billion. (That’s the money they raised, not theRead more

August 2020 Tech Trends: Focus Shifts to Contact Tracing

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 24 September, 2020 | 2

Welcome to the August 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising, and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2020) andRead more

July 2020 Tech Trends Overview

By Inga Starrett | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 31 August, 2020 | 4

Welcome to the July 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we’ll focus on changes in news and blog citation volumes month-over-month (versus June 2020) andRead more

How COVID-19 Reshaped Tech Conversations

By Tim Marklein | Communications, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 30 July, 2020 | 1

The emergence of the novel coronavirus in late 2019 marked the beginning of a massive social, business and economic upheaval. By March 2020, entire industries were shutting down. Many millions of people were left without jobs, and hundreds of millions more were instructed to work from home. Within the tech industry, companies mobilized to respondRead more

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