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Earlier this month, we took a broad look at the Top Conversations in Tech in May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for a deep dive on Cybersecurity, a topic that has been gaining traction over the past few years. Cybersecurity has experiencedRead more

Earlier this month, we took a broad look at the Top Conversations in Tech for May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for a deep dive on Artificial Intelligence, a topic that has been at the top of our charts for 12 ofRead more

Top Conversations in Tech: May 2024 Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in May 2024 versus April 2024 and May 2023. We currently monitor 270+ topics, with dataRead more

Welcome to the March 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-month (versus February 2024)Read more

Welcome to the February 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-month (versus January 2024)Read more

Public relations and communications skills have never been more important for business and organizational success. However, the functions don’t get the respect they deserve because the industry hasn’t evolved beyond tactical ways of measuring impact. The two dominant methods for “valuing” PR have been time (how most agencies charge for their services) and results (how clients and agencies showRead more

It’s safe to say that conferences are back to total health as 40,000 healthcare IT professionals met at HIMSS 2023 to explore new trends, discuss challenges, and collaborate on solutions. Hosted in Chicago this year, the Windy City provided a perfect backdrop for coming together post-pandemic to address many issues that still plague the healthcareRead more

When the healthcare industry is flooded with technology solutions to solve today’s challenges – how do you ensure your voice is heard? One of the reasons I love working in software and technology is that it has the power to solve complex challenges – and if you work in healthcare, you know there are aRead more

The Roads Most Traveled Take Us to RSA 🚗 For Josh Swarz, myself, and the other seasoned professionals at Big Valley Marketing, trade shows provide an opportunity to further position our clients as thought leaders by sharing their stories with the media. With more than 2,000 shows under our collective belts, Big Valley Leadership, ClientRead more

With 2022 in the rear view, one thing is crystal clear: 2022 was a banner year for cybersecurity. The year kicked off with Russian cyber-attacks against Ukraine which, while not unprecedented (Russian Attack in 2014), certainly garnered worldwide attention and eventually led to a full blown international crisis. This set the tone for a yearRead more