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Home Archive by category "Strategy + Positioning" (Page 2)

Top Conversations in Tech: July 2024 Trends

By Taylor Voges | Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 28 August, 2024 | 0

AI and Cybersecurity Conversations Dominate Summer 2024 Discussions A Rollercoaster to End the Summer Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in July 2024 versus June 2024 and JulyRead more

Top Conversations in Tech: June 2024 Trends

By Taylor Voges | Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 23 July, 2024 | 0

Top Conversations in Technology for Marketers Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in June 2024 versus May 2024 and June 2023. We currently monitor 200+ topics, with dataRead more

Microsoft/CrowdStrike IT Outage Impacts Customer Brands

By Taylor Voges | Communications, Digital + Social, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning | Comments are Closed | 22 July, 2024 | 0

Data Analytics Insights on Microsoft/CrowdStrike IT Outage The Microsoft/CrowdStrike IT outage of July 19th, 2024 might go down as one of the biggest crisis spillovers in recent history. From thousands of affected fliers to issues with 911 lines, people across the world got a hard look at its technical systems. To make sense of howRead more

Cybersecurity Deep Dive: Top Conversations in Tech May ’24

By Taylor Voges | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 28 June, 2024 | 0

Earlier this month, we took a broad look at the Top Conversations in Tech in May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for a deep dive on Cybersecurity, a topic that has been gaining traction over the past few years. Cybersecurity has experiencedRead more

AI Deep Dive: Top Conversations in Tech May ’24

By Taylor Voges | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 26 June, 2024 | 0

Earlier this month, we took a broad look at the Top Conversations in Tech for May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for a deep dive on Artificial Intelligence, a topic that has been at the top of our charts for 12 ofRead more

Top Conversations in Tech May ’24

By Taylor Voges | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 14 June, 2024 | 0

Top Conversations in Tech: May 2024 Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in May 2024 versus April 2024 and May 2023. We currently monitor 270+ topics, with dataRead more

Top Conversations in Tech Mar ’24

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 18 April, 2024 | 0

Welcome to the March 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-month (versus February 2024)Read more

Top Conversations in Tech Feb’24: What Would AI Do?

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 18 March, 2024 | 0

Welcome to the February 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-month (versus January 2024)Read more

hand holding a pen and writing on printed charts

Elevating PR Measurement

By Tim Marklein | Communications, Research + Analytics, Strategy + Positioning | Comments are Closed | 30 May, 2023 | 0

Public relations and communications skills have never been more important for business and organizational success. However, the functions don’t get the respect they deserve because the industry hasn’t evolved beyond tactical ways of measuring impact. The two dominant methods for “valuing” PR have been time (how most agencies charge for their services) and results (how clients and agencies showRead more

HIMSS23 Healthcare Trends Overview

By Mel Johnson | Interviews + Events, Strategy + Positioning | Comments are Closed | 21 April, 2023 | 0

It’s safe to say that conferences are back to total health as 40,000 healthcare IT professionals met at HIMSS 2023 to explore new trends, discuss challenges, and collaborate on solutions. Hosted in Chicago this year, the Windy City provided a perfect backdrop for coming together post-pandemic to address many issues that still plague the healthcareRead more

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