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Big Valley Marketing Blog

Executive Insights on Collision 2024: Navigating AI Hype vs. Reality

By Ashley Paula-Legge | Comments are Closed
Collision Toronto 2024 (aka Web Summit Vancouver starting May 2025) is a wrap. According to the University of Toronto, Collision – billed as the fastest-growing technology event in North America – bro
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AI Deep Dive: Top Conversations in Tech May ’24

By Taylor Voges | Comments are Closed
Earlier this month, we took a broad look at the Top Conversations in Tech for May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for
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Top Conversations in Tech May ’24

By Taylor Voges | Comments are Closed
Top Conversations in Tech: May 2024Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their rel
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RSAC 2024 Highlights: Reflections on Vendor Activations

By Arianna Crawford | Comments are Closed
As many of us know, RSA Conference is the biggest cybersecurity trade show of the year, and RSAC 2024 was no exception, with an estimated 40,000 people in attendance. I’m no stranger to RSAC; in my ro
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Insights and Reflections from RSA Conference 2024

Key Takeaways from RSA Conference 2024

By Karen Burke | Comments are Closed
With #RSAC officially in the books, it’s time to pause and reflect on what we saw and learned. Was this year’s show the G.O.A.T., as promised by RSAC Chairman Hugh Thompson in his opening keynote? The
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RSAC 2024 Highlights and Insights

By Karen Burke | Comments are Closed
In February 2004, Microsoft Chairman and Chief Software Architect Bill Gates made headlines when he keynoted the RSA Conference, for the first time, to talk about the company’s Trustworthy Computing i
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Top 4 Tips for Mastering B2B Customer Marketing Strategy

By Mel Johnson | Comments are Closed
One of the most critical parts of a B2B tech company’s marketing strategy is leveraging your early adopter customers through a strategic customer marketing program. Before you can cross that chasm and
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Trends in Cybersecurity Media for 2024

By Karen Burke | Comments are Closed
This November will mark the 10th anniversary of the cyberattack against Sony Pictures. A watershed moment for the cybersecurity industry, it put a spotlight on the risk posed by nation-state attacks a
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Top Conversations in Tech Mar ’24

By Inga Starrett | Comments are Closed
Welcome to the March 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology m
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Effective B2B Customer Reference Strategies

By David Bailey | Comments are Closed
Effective strategies for running high-impact customer co-marketing programs.It’s been nearly five years since I first penned a blog reflecting on how so many companies struggle with running effective,
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DNS Security Evolution with Dr. Mockapetris

By Karen Burke | Comments are Closed
With AI expected to dominate this year’s RSAC sessions and keynotes, we spoke with Dr. Paul Mockapetris, the inventor of the Domain Name System (DNS), about the role of AI on cybersecurity, the latest
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Top Conversations in Tech Feb’24: What Would AI Do?

By Inga Starrett | Comments are Closed
Welcome to the February 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolog
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Supercharge Your Demand Gen with Customer Stories

By Laura Bodré | Comments are Closed
We know customer reviews are critical for sales. So why don’t we treat customer stories the same way? Think about the last time you bought something online. (If you’re like me, it’s been less than 24
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2024 Analyst Relations: Insights on Gartner and Forrester

By Peter Rydell | Comments are Closed
Gartner and Forrester recently announced their Q4 earnings. Like most earnings reports, they don’t necessarily show the complete picture of each company – but they can provide great insight into the h
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Top Conversations in Tech Jan’24: AI Continues to Dominate, Get Ready for the Misinformation

By Inga Starrett | Comments are Closed
Welcome to the January 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
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What Your 2024 Marketing Plan & Wellness Routine Have In Common - a blog post by Mel Johnson, Big Valley Marketing's Client Partner

Key Strategies for Digital Health Marketing

By Mel Johnson | Comments are Closed
I am eager to attend the SCOPE Summit this week in Orlando, FL (and as a Wisconsinite, I am more than ok with warm weather opportunities during the winter). I’ll be meeting with clients and gathering
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Entrepreneurial Growth: 10-Year Insights

By Tim Marklein | Comments are Closed
When I started Big Valley 10 years ago, we had ambition but not much firepower. My vision was to transform the technology marketing landscape with a "team of experts" approach focused on strategy, con
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Cyber Security Collage

CES 2024 Highlights: The Future of Tech Is Near

By Peter Rydell | Comments are Closed
CES 2024 is a wrap, ushering in a new generation of high-tech gadgets, bigger (and transparent) screens, cutting-edge appliances, and emerging tech we’ve grown to expect from the premier consumer elec
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Top Conversations in Tech Dec’23: May old acquaintances be part of AI learning

By Inga Starrett | Comments are Closed
Welcome to the December 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolog
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Top Conversations in Tech Nov’23: WWKD (#whatwouldkeanudo)

By Inga Starrett | Comments are Closed
Welcome to the November 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolog
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Global Supply Chain by Midjourney

Supply Chain Innovation: Insights from Experts

By Laura Bodré | Comments are Closed
Unless you were working in logistics, you probably didn’t think much about the supply chain before 2020. But as it did in so many arenas, the pandemic changed everything: today, port closures and cana
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