Blog

Welcome to the June 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus May 2022) and year-over-year (versus June 2021).       Read more

I detest the term “thought leadership.” It’s a pet peeve, but thought leadership isn’t something that you somehow “do.” Tim Marklein nails it when he makes the case that this is something that has to be earned. It’s not to be – or shouldn’t be – lumped into the same sentence with demand generation. SplittingRead more

Welcome to the May 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus April 2022) and year-over-year (versus May 2021).    Read more

“Thought leadership” is one of the most over-used phrases in technology marketing. Everyone wants it. Most are trying to get it. Very few have it. If you’re in the first two camps, here are a few lessons from the third: Thought leadership is earned, not published. We hear from a lot of marketers that they areRead more

Welcome to the April 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2022) and year-over-year (April 2021).       BigRead more

Welcome to our latest edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling to help technology marketers maximize relevance and adapt to changing market dynamics. In this analysis, we focus on variations in news and blog citation volumes over the past three years, comparing top conversations in 2021 toRead more

Welcome to the October 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2021) and year-over-year (versus October 2020).      Big Picture: Are you sickRead more

Welcome to the September 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2021) and year-over-year (versus September 2020).      Big Picture: As someone who is alreadyRead more

Welcome to the August 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2021) and year-over-year (versus August 2020).      Big Picture: As hot dataRead more

Welcome to the July 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2021) and year-over-year (versus July 2020).       Big Picture: Despite all theRead more