Effective strategies for running high-impact customer co-marketing programs. It’s been nearly five years since I first penned a blog reflecting on how so many companies struggle with running effective, scalable — and genuinely high-impact — customer reference programs. I felt it was important to revisit the topic and offer some sharper perspective and advice forRead more
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Big Valley, Communications, Content Marketing, Story + Content | Comments are Closed | 11 April, 2024 | 2
Yes, AI can write. But it can’t tell your story. As Taylor Berger scrawled across her sign in the early days of the Writers Guild of America protests, “AI doesn’t have childhood trauma.” Leave it to the WGA to have the cleverest placards in the business. But while Ms. Berger’s sign aims to amuse, the debateRead more
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