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Welcome to the November 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus October 2020) and year-over-year (versus November 2019).  Remember aRead more

Long after we close the books on 2020, the impact of COVID-19 will remain – not only for the lives lost to the pandemic but also for the truly seismic changes it forced in the way we work. And while every industry was forced to undergo sharp, sometimes painful transformations in the last 12 months,Read more

Technology is a fascinating, changing story but it’s not always easy to understand. That’s something to keep front-of-mind before sitting down with a reporter. The other thing to remember is that many – maybe most? – of the tech writers you’re going to meet aren’t tech experts. That doesn’t mean they can’t grasp the nuancesRead more

Five Tips for Executives In Search of the Right Ghost Writer I expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, particularly when so many writers miss the mark. I should know. Earlier in my career, I opened an email fromRead more

Why Do So Few Break Through? When I started out in tech in the Valley, we were still producing physical clip reports using x-acto knives and Elmer’s paste. The office memo was far more commonplace than a relatively new innovation called email. There were dozens of industry publications dedicated to the burgeoning PC revolution, withRead more

It’s not easy for a b2b tech company to break through in a media environment that spends such an inordinate amount of time reporting on the big tech companies, scandals, and, well, big tech companies involved in scandals. Editorial teams continue to shrink and very few dedicate resources to product news anymore. Real-world customer stories stillRead more

Welcome to Dave Reddy, Marianna Vyridi and Charlie Cooper, bolstering our team of experts to build the “new playbook” for technology marketers.

I recently binge watched Amazon’s new take on Tom Clancy’s CIA-analyst-turned-field-operative, Jack Ryan (played by John Krasinksi, formerly John Halper in “The Office”). Early in episode one, when the higher-ups at the C.I.A. strongarm Ryan to strap on a SIG-Sauer P226 and hop on a plane to fight terrorists in Yemen, he delivers his takeRead more

To my ear, tone-deaf communications reached new decibel levels in 2018, with the tech world contributing mightily to the noise. It was a shrieking cacophony of a year, brimming with inept statements, videos, tweets and posts that offended, hurt, angered or baffled the intended audience—inevitably, to the utter amazement of the tone-challenged communicators. “Tone-deaf” inRead more

I had the opportunity to attend my first Content Marketing World in Cleveland a few months back and I was really energized by the quality of the sessions, the closing keynote by the inimitable Tina Fey, and also just the sheer number of attendees. So many content marketers, all eager to share best practices andRead more