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The Roads Most Traveled Take Us to RSA 🚗 For Josh Swarz, myself, and the other seasoned professionals at Big Valley Marketing, trade shows provide an opportunity to further position our clients as thought leaders by sharing their stories with the media. With more than 2,000 shows under our collective belts, Big Valley Leadership, ClientRead more

As the curtain goes up on the first in-person RSA Conference since 2020, this year marks something special.    It feels like a lifetime ago since the last show, and a lot has since happened in the world of security. There have been numerous high-profile breaches – from SolarWinds to Colonial Pipeline – that no doubtRead more

2021 was a record year for cybersecurity. From SolarWinds, which the President of Microsoft called “the largest cyberattack ever,” to Colonial Pipeline and the log4j vulnerability – it seemed like there was a new headline every week. Our Top Conversations in Tech reflected that, with cybersecurity staying in the top 10 for almost the entireRead more

Welcome to the August 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2021) and year-over-year (versus August 2020).      Big Picture: As hot dataRead more

Four months after publishing its 2020 State of Tech Journalism Report, Muckrack dropped its 2021 State of Journalism Report this week. There are many similarities between reporters in general and tech beat reporters, but the story is in the differences – two in particular: how reporters view the quality and presentation of information we share;Read more

With global cyber-attacks again seizing headlines, I’ve been thinking about how cybersecurity coverage has evolved over the years. In the last 12 months alone, the topic “cybersecurity” fluctuated wildly in our Top Conversations in Tech – ranging from the #9 spot to #16. We’ve seen the coverage of the topic spike every time there isRead more

In recent years, a financially strapped media industry has been tasked with the impossible job of doing more with less. This could not be any clearer than it is now. The joke among reporters is that even in the best of times, the media industry is usually in a depression. That may be a bit of exaggeration, but these are clearly not the best of times.Read more

I’m part of a generation of (aging) sports fans who grew up listening to Howard Cosell, the ABC broadcaster who became famous for “telling it like it is.” In an era when sports announcers were expected to stick to just calling the games, Cosell broke the mold. Sports, he said, was about a lot moreRead more

Welcome to Dave Reddy, Marianna Vyridi and Charlie Cooper, bolstering our team of experts to build the “new playbook” for technology marketers.