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Black Hat USA 2024: Insights from Cybersecurity Storytelling Strategists While annual threat research reports like Verizon DBIR make big media splashes, the reality is  security vendors, reporters, and government agencies are doing threat research storytelling everyday. With cybersecurity a national security issue, the “how” these stories get told is more important than ever. With BlackRead more

Earlier this month, we took a broad look at the Top Conversations in Tech in May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for a deep dive on Cybersecurity, a topic that has been gaining traction over the past few years. Cybersecurity has experiencedRead more

Earlier this month, we took a broad look at the Top Conversations in Tech for May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for a deep dive on Artificial Intelligence, a topic that has been at the top of our charts for 12 ofRead more

Top Conversations in Tech: May 2024 Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in May 2024 versus April 2024 and May 2023. We currently monitor 270+ topics, with dataRead more

Welcome to the March 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-month (versus February 2024)Read more

Welcome to the February 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-month (versus January 2024)Read more

Gartner and Forrester recently announced their Q4 earnings. Like most earnings reports, they don’t necessarily show the complete picture of each company – but they can provide great insight into the health and operations of what many consider to be the top two industry analyst firms out there. After reviewing both announcements, as well asRead more

This is the first of several pieces we’ll publish in honor of Cybersecurity Awareness Month, though it’s more Cybersecurity 365 for co-authors Josh Swarz and Andy Shane. Below is their interview with AJ Vicens, who covers nation-state threats and cybercrime for CyberScoop. Since 2004, the President of the United States and Congress have declared theRead more

While its impact can be over-hyped or exaggerated, AI is arguably fueling the largest technology transformation since the .com era. And is forever changing the way we live and work. So it was quite fitting that Day Two of TechCrunch Disrupt had an entire industry stage devoted to discussions about AI. A stage at whichRead more

Writing with soul – can AI do it? As the art – or perhaps the act – of writing becomes increasingly automated, I often wonder what my first PR boss and noted grammarian, the late Fred Hoar, would think of generative AI’s language skills. If your writing wasn’t spot on, Fred would politely inform youRead more